g2 - Principal Product Manager - UGC

• Own the product journey from an invitation landing through contribution, verification, approval, publication, and reuse - while partner teams own their acquisition campaigns and reviewer operations. • Build adaptive collection experiences that use context, dynamic questions, and AI assistance to make contribution easier and the resulting evidence better. • Define the product requirements for offsite, embedded, event-based, and "review now, verify later" collection; partner with the Ecosystem team on reusable integration infrastructure. • Design and test incentive and value-exchange models for different contributor and software segments. • Instrument the funnel and run disciplined experiments across completion time, accepted-completion rate, cost per accepted review, defects, and time to publication. • Customer Activation and Distribution • Own the product capabilities that help customers discover, configure, activate, distribute, and measure reviews and other UGC across their product, marketing, sales, partner, and AI experiences. • Turn repeat customer needs into scalable activation capabilities, including reusable surfaces, permissions, integrations, APIs or exports, and performance measurement. • Partner with Revenue, Customer Success, Marketing, and Ecosystem teams on repeatable activation patterns, while those teams own adoption programs and commercial execution. • Instrument activation from UGC availability through first use and repeat use, connecting product behavior to shared retention and expansion outcomes. • Buyer Value and Product Innovation • Connect improvements in UGC supply and quality to discovery, comparison, evaluation, and decision-making experiences. • Partner with adjacent product teams to apply trusted evidence and reusable trust primitives to evaluations, comparisons, and AI-native buying experiences. • Identify, validate, and scale new forms of UGC beyond written reviews when they create measurable buyer or customer value and close strategic coverage gaps. • Stay close to buyers, contributors, and customers so the roadmap reflects real behavior rather than internal assumptions. • We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. • 10+ years of product management experience, including Principal- or lead-level ownership of customer-facing, data-rich products. • Experience building contributor-driven, user-generated-content, marketplace, identity, community, or trust products at meaningful scale. • Strong command of product discovery, funnel instrumentation, experimentation, incentive design, and behavioral loops. • Sound judgment about where AI improves a workflow and where human trust, verification, or control must remain. • A track record of connecting data quality and product mechanics to customer and business outcomes. • Proven ability to lead complex work across Engineering, Design, Data, Research, Operations, and go-to-market teams without relying on formal authority. • Clear, direct communication and a willingness to make difficult prioritization decisions in ambiguous environments. • WHAT CAN HELP YOUR APPLICATION STAND OUT: • Experience with B2B software, reviews, research, decision-support, or marketplace products. • Experience building AI-assisted collection, creation, evaluation, or moderation workflows. • Familiarity with software buying journeys and the role of trusted peer evidence in purchase decisions. • Our Commitment to Inclusivity and Diversity • At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here https://culture.g2.com/commitments. • For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice https://legal.g2.com/applicant-privacy-notice before applying to this job. • How We Use AI Technology in Our Hiring Process • G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment. • Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team. • For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice https://legal.g2.com/applicant-privacy-notice.