superside - Lead Creative Strategist (Performance Marketing)
Requirements
• 5+ years of experience in creative strategy, performance marketing, or a related discipline at an agency, platform, or in-house marketing team. • A proven track record leading creative strategy for a high monthly volume of content — comfortable working in fast, iterative sprint cycles rather than one-off campaigns. • Experience managing creative strategy across multiple client accounts or brands at the same time, balancing competing priorities and deadlines. • Strong analytical skills — comfortable pulling and interpreting performance data from ads managers, analytics tools, and creative-analytics platforms to inform strategy. • A confident, polished communicator, able to present strategy and performance insights directly to clients and senior stakeholders. • Skilled at writing clear, insight-driven creative briefs that give creative teams a strong strategic foundation to work from. • A data-informed thinker who blends analytical rigor with creative instinct — equally at home in a spreadsheet and a brainstorm. • Organized and self-directed, able to manage multiple workstreams in a fast-paced, distributed environment. • Genuine enthusiasm for AI tools and their growing role in performance creative strategy.
Responsibilities
• Lead creative strategy across a portfolio of client accounts simultaneously, each producing a high volume of ad creative every month, while maintaining a high bar for quality.\ • Act as the primary strategic point of contact for clients — presenting creative recommendations, test results, and performance insights directly to marketing and brand stakeholders. • Analyze creative and campaign performance data (CTR, hook and hold rate, CPA, ROAS, and other channel-specific metrics) and translate findings into clear, insight-driven creative briefs. • Build and run testing frameworks that keep creative strategy iterating quickly based on live performance signals rather than instinct alone. • Develop and apply platform-specific strategy across paid social (Meta, TikTok, LinkedIn, Google, Etc.), out-of-home/DOOH, and programmatic/DSP environments, adapting recommendations to each channel's best practices, specs, and buying dynamics. • Partner closely with Creative Leads, Designers, Copywriters, and Motion Artists to turn insights into concepts that are built to perform, not just look good. • Build trusted, long-term relationships with clients, becoming a strategic partner they rely on rather than an order-taker. • Champion AI tools and workflows across the strategy process — from research and insight-gathering to concept testing and reporting. • Contribute to the growth of Superside's Performance Marketing strategy practice — sharing frameworks, benchmarks, and platform expertise across the wider Strategy team.
Benefits
• Superside's vision is to create equal opportunities globally by accelerating the world’s transition to online work. With that in mind, we're building a fully remote company that attracts people where they are. • Remote-first. Customer-led. • Remote isn’t just a perk; it’s how we deliver better for customers. We are fully committing to our customers by hiring top talent and collaborating seamlessly across time zones. • Global team, local impact. • High performance, low ego. • Work in a fast-paced, high-trust environment where feedback is direct, growth is constant, and kindness leads collaboration. • Impact meets opportunity. • We’re in the sweet spot — big enough to be stable, small enough for you to shape what’s next. Your ideas will matter here. • Grow fast. Lead well. • You’ll gain mentorship, take on real responsibility, and grow your career while helping us disrupt a global industry. • Superside is the leading AI-powered creative company that quickly and cost-effectively enhances in-house functions. We help over 500 ambitious brands get great creative concepts done at scale. Built to be an extension • of in-house teams, we unbottleneck marketing and creative teams so they can move faster and drive more reliable creative performance. • Superside is a fully remote company with over 700 team members working across 60+ countries and 13 timezones. • Learn more at superside.com • Diversity, Equity and Inclusion • We’re an equal-opportunity company. All applicants will be considered regardless of ethnicity, appearance, religion, gender identity, sexual orientation, national origin, veteran or disability status.
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