Xapo Bank - Head of Content (Remote
Requirements
• Proven content leadership7+ years in content strategy/production, including 3+ years leading a content function (Head of/Director level) in fintech, crypto, or a comparable regulated or high-growth digital business. • Proven content leadership • Metric ownershipDemonstrable track record of owning and moving content-driven acquisition and SEO metrics (organic traffic, conversion rate, search ranking), with data to evidence it. • Metric ownership • Full-funnel content productionHands-on experience producing content across web, social, email, and video, from concept to publication, at production scale. • Full-funnel content production • SEO expertiseWorking command of technical and content SEO, with experience setting and hitting ranking/traffic targets. • SEO expertise • Team leadershipExperience managing and developing a content team against defined output and quality standards, including cross-department collaboration. • Team leadership • Crypto/fintech fluencyWorking understanding of crypto and digital banking subject matter sufficient to produce accurate, credible content without heavy subject-matter dependency on others. • Crypto/fintech fluency • A dedicated workspace. • A reliable internet connection with the fastest speed possible in your area. • Devices and other essential equipment that meet minimal technical specifications. • Alignment with Our Values and the Xapo Values-Driven Leadership principles.
Responsibilities
• Own content-driven acquisition metricsTake direct accountability for content's contribution to new member acquisition — organic traffic, conversion rate from content to sign-up, and cost-per-acquisition via organic/content channels — and report against targets monthly. • Own content-driven acquisition metrics • Run SEO as a measured disciplineOwn keyword ranking position, organic search traffic growth, and domain authority targets, with a documented plan to move them. • Run SEO as a measured discipline • Manage output and consistency at scaleSet and hold the team to a defined content production cadence (e.g. number of pieces per channel per month) via a managed content calendar, with editorial QA on accuracy, tone, and brand compliance. • Manage output and consistency at scale • Lead and develop the content teamLine-manage and performance-manage content creators and editors, with clear individual output and quality targets, removing single-person dependencies on any one channel or content type. • Lead and develop the content team • Drive channel-specific engagementOwn engagement metrics per channel (e.g. email open/click rates, social engagement rate, video completion rate) and adjust strategy to specific, tracked targets rather than general "resonance." • Drive channel-specific engagement • Report on content performanceProduce regular reporting on traffic, conversion, engagement, and ranking metrics so stakeholders can see content's contribution without reconstructing the numbers themselves. • Report on content performance • Partner cross-functionally: Work with Growth, Product, and Compliance to ensure content supports acquisition goals while staying within brand and regulatory guardrails. • Partner cross-functionally:
Benefits
• Impact Globally, Work Remotely. • Shape the FutureImprove lives through cutting-edge technology, work 100% remotely from anywhere in the world. • Shape the Future • Great work-life balanceBuild amazing things with a balance of autonomy and collaborative teamwork. Set your own work schedule and make use of a flexible PTO plan when you need to recharge. • Great work-life balance • Expect ExcellenceCollaborate, learn, and grow with a high-performance team. Learn how you learn best - from books to conferences, you’ll get a yearly budget for your individual learning and development goals. • Expect Excellence • At Xapo, we prioritize consumer protection and adhere to regulatory requirements by ensuring that all Xapiens are accountable for upholding principles of fair treatment, transparency, and ethical conduct in their interactions with customers and stakeholders.
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