HeliosX - Senior Growth Creative Strategist

• 1. Creative Strategic Development • Oversee the end-to-end creative strategy process for all paid growth marketing channels (social media and display marketing) aligned to channel brief. • Develop high-impact paid social creative strategy using live data, audience insights and social trends via tooling such as Motion. • Develop a marketing messaging matrix and calendar for the creative team to align against for key seasonal moments and social trends. • Link all data and audience insights across the business (brand, compliance and data) to inform concept development in a succinct manner. • Ensure synergy between channel managers and creative execution. Creative Execution will be owned by the Creative Content Lead who will be responsible for taking the strategy into the creative ideation and final execution stage. • Monitor the weekly insights and iterations process - keeping track of winning creative week on week and ensuring the creative team have the knowledge and data they need to iterate successfully and maintain performance. • Foster a "test and learn" culture for all strategic decisions based on insights with a focus on increasing iterations of winning concepts and rapidly scaling successful creative. • Work closely with the team to ensure content strategies are optimised for performance metrics such as hook rates, engagement, and conversion. • Lead the creative strategy for Weightloss globally as we expand into new markets with an oversight on sexual health and skin care. • 2. Data-Driven Decision Making & Performance Optimization • Use data analytics, user research, and competitor analysis to help refine the creative playbook and improve content performance on paid social platforms (Meta, TikTok). • Use data and performance insights to inform creative concepts. Analyse campaign results, identify trends, and translate learnings into actionable creative roadmaps. • Work with the Growth channel managers to evaluate content experiment results, develop new creative hypotheses for testing, identify high-performing assets, and iterate on new creative ideas. Own weekly insights to iterations call output. • Monitor key performance indicators and report on creative successes and areas for improvement. • 3. Team Collaboration • Lead creative strategy sessions with internal teams (Growth, Paid and Organic Social, Brand, and Creative) to support concept development. • Ensure ideas are transformed into actionable, scalable campaigns that drive HeliosX’s growth across paid social channels. • Foster strong collaboration with cross-functional teams to align on content strategy, branding, and customer insights. • You will collaborate closely with other leads - Creative Lead (Growth Marketing) who is responsible for creative ideation, concept development and final execution aligned to the overarching strategy and the Production Lead (Growth Marketing) who will ensure the smooth end-to-end process of strategy to final delivery of assets. • Other various teams, include Growth marketing managers, Brand, Creative and Clinical teams as well as external agencies, to spearhead content innovation and optimise ad performance across channels such as Meta and TikTok.