scribe - Senior Creative Strategist, Performance Marketing
Requirements
• This role sits at the center of our paid social program. You will own the creative lifecycle on Meta from research and insight development to concepting, scripting, storyboarding, production, testing, and iteration. You know how to take a complex workflow or pain point and turn it into an idea that is simple, entertaining, and impossible to scroll past. You understand performance data, consumer psychology, and the cultural signals that separate a good ad from a breakout one. • This is not an execution-only role. It requires someone who can switch seamlessly between strategy, storytelling, and hands-on creative execution. You love digging into performance results just as much as you love crafting a narrative arc, and you know how to translate that narrative into briefs that creators and editors can execute at scale. You think in systems, variations, and testing frameworks — the kind that support producing and testing 100+ creatives each month — not one-off ideas. • You will partner closely with our Creative Marketing Lead and a high-caliber team of creators and growth marketers. Together you will shape the testing roadmap, uncover new angles, build repeatable winners, and run bold experiments that move acquisition forward. Speed matters here. You should thrive in an environment where ideas quickly become briefs, briefs quickly become assets, and assets quickly go into the market. You are energized by fast learning cycles and you know how to maintain both volume and quality without ever losing the thread of strategy. • If you’re that rare left-brain and right-brain thinker who loves the velocity of performance creative, knows how to tell a great story, and wants to shape the next generation of Scribe’s creative strategy, we would love to meet you. • 4-6 years of experience in paid social performance marketing, with a strong track record of developing, launching, and iterating creative that drives meaningful customer acquisition. This isn’t limited to B2B SaaS — if you have experience in other areas like DTC, we want to hear from you. • 2-3+ years of experience specifically in a creative strategy role, not just production or media buying. You’ve owned the insight, the hypothesis, and the creative direction. • Hands-on creative craft experience, including scripting, storyboarding, and video editing. You won’t need to edit daily, but you must understand the craft deeply enough to brief and direct editors and creators with clarity. • Experience in both agency and in-house environments, and an understanding of the pace, expectations, and creative rigor required in each. • Strong performance fluency, including familiarity with Meta’s ad formats, placements, and algorithmic behaviors. You know how to build creative hypotheses, interpret performance signals, and translate them into new angles and variations. • Clear communication skills, both written and verbal, with the ability to articulate the “why” behind every concept, script, and test you run.
Responsibilities
• Own the end-to-end creative process for Meta, turning research and insights into high-converting concepts, scripts, briefs, and storyboards that consistently capture attention and drive new Scribe users. • Create, produce, and test 100+ ad creatives a month, moving quickly from idea to execution while maintaining a relentless focus on clarity, storytelling, and measurable impact. • Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to understand what’s working, why it’s working, and what to produce next. • Push the boundaries of paid social creative, experimenting with new formats, visual styles, and production approaches that break through the feed and differentiate Scribe in the market. • Collaborate closely with creators, editors, and designers, writing briefs that bring ideas to life at scale while preserving narrative intent and creative integrity. • Stay up-to-date to cultural shifts, platform changes, and emerging creative techniques, applying the latest insights from Meta, competitive analysis, and the creator ecosystem to keep Scribe ahead of the curve. • Challenge conventional best practices with bold, insight-backed ideas that raise the bar for what performance creative can look like — and prove it through testing and results. • You could be a great fit if • You come from a creative craft background (filmmaker, content creator, editor, storyteller) and you bring that artistic eye into performance advertising. You don’t just make ads; you make work you’re proud of. • You’ve lived in both worlds — agency and in-house — and understand the strengths and blind spots of each. While neither experience is required, having both is a strong plus. Ideally, you’ve shipped high-volume creative and owned strategy inside a team where results matter every day. That mix often produces the kind of creative thinking and pace that thrives at Scribe. • You can turn raw data into creative insight. Whether it’s a Meta export, a Looker dashboard, or a spreadsheet of early signals, you know how to break it down and use metrics like Thumbstop rate, CTR, CPE, and CVR to understand what worked, what didn’t, and what to test next. • You use AI as an accelerant, not a crutch. You’re comfortable with AI tools and automation to speed up research, iteration, and rough drafts. But you rely on your own taste, insight, and storytelling skills to shape the final work. • You think in angles, audience, and emotion. Not templates. You build concepts from human truths, pain points, and behavior psychology. Copywriting and scripting your ideas is second nature. • You move fast without being reckless. You’ve worked in 1–2 week sprint cycles before. You know how to balance speed, quality, iteration, and insight without letting ego get in the way. • You are humble, collaborative, and low-ego. You can spot a great idea from a mile away, articulate why it’s great, and elevate the people around you with clarity and conviction.
Benefits
• Tier 1 (SF, Seattle, NYC)$105K – $155K • Offers Equity • Tier 2 (e.g. Chicago, Denver, Boston, LA, etc)$94K – $139K • Offers Equity • Tier 3 (all other US locations)$89K – $131K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please Note: To ensure a fair and consistent hiring process, Scribe has established the following application guidelines for all roles: • Please Note: • Candidates may apply to up to two different roles within any six month period. • up to two different roles • six month • If a candidate is not selected for a role, we ask that they wait six months before reapplying to that same role. • six months • These guidelines help us give thoughtful attention to each application and encourage candidates to focus on roles that best match their skills and experience. • or drag and drop here • If you answered yes to the question above, please provide more details. • Please submit a portfolio that highlights your creative work. • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT