Apollo.io - Lead PMM, Narrative & Content

Remote, United States - Hybrid$188k - $188k+ Equity1mo ago

Remote Senior NA Software Tourism CRO Content Writer Content Strategist Claude Product Marketing B2B Content Creation KPI Tracking

Requirements

• 8-10 years of content marketing experience, ideally at a B2B SaaS company in the GTM space. (Strong startup generalists with a strong spike in content should also apply). • 8-10 years • Full funnel experience from brand-building pieces to conversion-focused assets • Knowledge and passion for keeping up with the ever-changing GTM landscape. You are always keeping a finger on the pulse of what’s new and trendy, ready to spin up content or slide into a GTM influencer's DM. • Knowledge and passion • Clear, crisp, and engaging writing style that can make big ideas seem simple. You’re adept at balancing writing with authority while not sounding too serious and you never use jargon (without purpose). • Clear, crisp, and engaging writing style • Deeply creative and able to use this superpower to produce original, thought provoking, and very on brand content across multiple channels. • Deeply creative • AI pro that can go beyond "I use ChatGPT sometimes"—you're comfortable with Claude, and bonus points if you've played with AirOps, Tofu, Opus Clip, or other cutting-edge tools • AI pro • Distribution-first mindset—you don't just create content, you think about how it spreads from day one. Exceptional ability to reverse engineer hype by leveraging network, tapping influencers, and more. • Distribution-first mindset • Organized enough to handle both big-picture strategy and detailed execution without dropping balls. You have strong project management skills that keep everything on time. • Organized • High agency & high performance baryou like to get things done and can confidently execute without a lot of hand-holding. You also hold yourself and others to a high bar. • High agency & high performance bar • You’ve gone viral (more than once) in the B2B space for your content • PMM experience is a plus—you can write product-focused content that doesn't read like a manual.

Responsibilities

• Drive the perception shift. Build and execute the strategy that moves Apollo to "AI-first GTM platform" in the minds of upmarket buyers, analysts, and the broader GTM community. • Drive the perception shift. • Run the company content engine. Set the editorial POV, prioritize the bets, and ship the work — original research, defining frameworks, exec thought leadership, blog flagships, video, podcast moments. You're as much an editor as a writer. • Run the company content engine. • Operationalize narrative into launches. Partner with product PMMs to map product to narrative, so every Tier 1/2 launch lands in the larger story instead of as a one-off feature drop. • Operationalize narrative into launches. • Be the ghost behind exec voice. Own the strategy and (sometimes) the words for CEO, CRO, and CMO social, keynotes, and high-stakes external moments. You’ll work with external writers but you own the strategy. • Be the ghost behind exec voice. • Translate technical into magnetic. Take dense product capability (MCP, agents, the platform architecture) and turn it into stories upmarket buyers, operators, and analysts can't stop quoting. • Translate technical into magnetic. • Build the proof point machine. Partner with customer marketing to turn customer wins, usage data, and category benchmarks into the evidence layer behind every narrative claim. • Build the proof point machine. • Scale yourself with AI. Fluency with Claude (and the workflows we've built around it) is required. You should be the kind of PMM who treats AI as core infrastructure, not a side tool. • Scale yourself with AI. • Measure the vibe shift. Brand pulse, Gong call language, analyst conversations, inbound demand signal — track the perception KPIs alongside content performance. • Measure the vibe shift. • all for one • bold ideas and courageous action • If you’re looking for a place where your work matters, where you can push boundaries, and where your career can thrive—Apollo is the place for you. • Learn more here!

Benefits

• Real business impact. Your content will directly influence how thousands of companies approach their GTM strategy. • Real business impact. • Learn from and collaborate with some of the smartest minds in sales tech and RevOps. • Learn • Have fun while building something that matters. We take our work seriously but we don’t take ourselves too seriously. • Have fun • Apollo is the go-to-market platform for modern sales and marketing teams. In this role, you'll help build something that doesn't yet exist — a content engine that's faster, smarter, and innovative against past B2B content marketing models. You'll have ownership, visibility, and room to do your best work. • The listed Pay Range reflects the total cash compensation inclusive of annual base salary and annual bonus as applicable. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonus target and annual base salary for the role. This salary range may be inclusive of several career levels at Apollo and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role who are not located in the US may request the annual salary range for their location during the interview process. • Additional benefits for this role may include: equity; company bonus or sales commissions/bonuses; 401(k) plan; at least 10 paid holidays per year, flex PTO, and parental leave; employee assistance program and wellbeing benefits; global travel coverage; life/AD&D/STD/LTD insurance; FSA/HSA and medical, dental, and vision benefits. • Tier 1 Pay Range (San Francisco, New York City, Seattle) • $188,400—$235,400 USD • Tier 2 Pay Range (All other US Locations) • $163,800—$204,700 USD • Pay Transparency Range • $142,400—$204,700 USD • We are AI Native • Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you're energized by finding smarter, faster ways to get things done using AI and automation, you'll thrive here. • At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead. • take extreme ownership • move with focus and urgency • learn voraciously • We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.