employ - Senior Manager, Web Strategy & Experience
Requirements
• Experience: 7+ years in web strategy, growth, or digital experience roles within B2B SaaS or tech. (HR tech experience is a plus!) • Web Ownership: Proven experience owning a website or web program end-to-end, including strategy design, execution, and performance optimization. • CRO Expertise: Strong track record of improving web conversion rates through testing, optimization, and user behavior insights. • Organic Growth: Deep understanding of SEO fundamentals, with awareness of emerging trends like AI-driven search and GEO. • Content & UX Sensibility: Strong instincts for content, messaging, and user experience, with the ability to improve clarity and engagement. • Experience with Team and Agency Management: Demonstrated success managing internal teams as well as external agencies, consultants, and vendors across SEO/GEO and digital marketing initiatives, including setting strategy, evaluating performance, prioritizing work, and ensuring accountability against business outcomes. • Data-Driven Mindset: Comfortable working with analytics tools and using data to inform decisions and prioritize work. • Technical Fluency: Familiarity with web development, platforms like Vercel & Sanity, and reporting tools like Google Analytics, SEMRush, and Prompt Watch. • Proactive Operator: Self-starter who identifies opportunities and drives improvements without needing direction. • Deep Experimentation Mindset: Strong bias toward testing, learning, and iterating quickly. • Experience in Multi-Brand or Complex Environments (Nice to Have): Experience managing multiple sites or brands within a single ecosystem.
Responsibilities
• Web Strategy & Roadmap: Own the vision and roadmap for all four web domains (Employ, JazzHR, Lever, and Jobvite), aligning web strategy to business goals, buyer journeys, and pipeline targets. • Conversion Rate Optimization (CRO): Drive a rigorous, data-driven approach to improving conversion across the funnel, including landing pages, site flows, and key conversion paths. • SEO & GEO Strategy: Own organic growth strategy, including technical SEO and on-page optimization. Have a deep focus on AEO & GEO approaches to ensure visibility in modern search experiences. • Content & Messaging on Web: Partner with Product Marketing and Content to ensure site content is clear, compelling, and aligned to target audiences and buying stages. • Information Architecture & Navigation: Continuously refine site structure, navigation, and user flows to improve discoverability, engagement, and conversion. • Multi-Brand Web Management: Ensure each brand is distinct while maintaining consistency and scalability across the broader web ecosystem. • Experimentation & Testing: Build and scale a culture of testing (A/B, multivariate), using data and insights to inform ongoing optimization. • Performance & Analytics: Define and track key web KPIs (traffic quality, engagement, conversion, pipeline contribution) and use these insights to drive ongoing decisions. • Web Development Oversight: Oversee development and technical execution, ensuring the site is functioning well, scalable, and aligned with modern best practices.
Benefits
• Make an impact: Your work will directly shape how thousands of employees experience total rewards at Employ — ensuring programs that attract, engage, and retain top talent across the globe. • Meaningful, mission-driven work: Join a team where operational excellence in HR directly supports Employ’s mission to improve hiring outcomes for both people and businesses. • Remote-first culture: Work from where you’re most productive while staying connected to a collaborative, high-energy team through virtual-first rituals and regular in-person meetups. • Unlimited PTO: Trust-based time off so you can recharge and bring your best self to work. • Comprehensive benefits: Medical, dental, and vision coverage to support you and your family’s health and well-being. • Learning & development programs: Access to training, mentorship, and development resources to grow your skills — from HR operations to total rewards strategy.
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