charthop - Senior Manager, Demand Generation

Remote - US$150k - $160k1mo ago

Requirements

• 5+ years of experience in B2B SaaS demand generation, growth marketing, or integrated marketing, with a track record of generating qualified pipeline and supporting revenue growth. • Experience planning and executing integrated demand generation campaigns across multiple channels. • Hands-on expertise in paid media, account-based marketing (ABM), website conversion optimization (CRO), campaign management, and marketing analytics. • Strong analytical skills with the ability to translate data into actionable insights and continuously improve performance. • Experience managing marketing budgets and optimizing channel investment for maximum return. • Excellent project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment. • Strong collaboration and communication skills, with experience partnering effectively across Marketing, Sales, RevOps, Product, and Customer Success. • A builder's mindset—you enjoy solving problems, experimenting with new ideas, and continuously improving how marketing operates. • Curiosity about emerging technologies and enthusiasm for incorporating AI into modern marketing practices. • Experience marketing enterprise SaaS solutions, particularly in HR technology, workforce planning, people analytics, or adjacent markets. • Experience with HubSpot, Salesforce, 6sense (or similar ABM platforms), Google Analytics, and modern marketing technologies. • Experience marketing to HR, Finance, IT, or other enterprise business leaders. • Experience working with mid-market and enterprise sales teams.

Responsibilities

• DRIVE DEMAND GENERATION • Partner with the VP Marketing to develop and execute ChartHop's demand generation strategy, translating revenue objectives into integrated marketing programs that generate qualified pipeline. Continuously evaluate performance and recommend improvements to maximize pipeline growth and marketing efficiency. • LEAD INTEGRATED CAMPAIGNS • Plan, execute, and optimize integrated marketing campaigns that engage target audiences and generate measurable business results. Campaigns may include product launches, thought leadership, customer stories, industry trends, competitive initiatives, and seasonal programs. • MANAGE PAID & OWNED CHANNELS • Own strategy and performance across key demand generation channels, including: • Display & Retargeting • Organic Social • Partner Marketing • Email campaign strategy • Referral and advocacy programs • Continuously optimize channel mix and investment to improve performance and return on investment. • GROW ACCOUNT-BASED MARKETING • Develop and scale account-based marketing programs that deepen engagement with target accounts, support account progression, and generate qualified opportunities. • OPTIMIZE THE WEBSITE • Own the website as a demand generation engine by improving visitor engagement and conversion. This includes landing page strategy, conversion rate optimization, A/B testing, user journey improvements, and ongoing experimentation. • BUILD HIGH-IMPACT EVENTS • Develop and execute virtual and in-person programs—including webinars, executive roundtables, conferences, and customer events—that generate pipeline, strengthen customer relationships, and reinforce ChartHop's market leadership. • MEASURE, LEARN & IMPROVE • Working closely with Marketing Operations, you'll use data, experimentation, and continuous optimization to improve campaign performance, maximize marketing efficiency, and accelerate pipeline growth. You'll regularly test messaging, audiences, channels, offers, and new approaches—including AI-enabled workflows—to uncover opportunities for growth. • COLLABORATE ACROSS THE BUSINESS • Partner closely with Product Marketing, Marketing Operations, Sales, Customer Success, and Product to ensure campaigns are aligned, execution is coordinated, and marketing is contributing meaningfully to company objectives. • SUCCESS LOOKS LIKE • Success in this role means consistently delivering high-quality pipeline that supports ChartHop's revenue goals. Through thoughtful planning, data-driven decision making, and continuous experimentation, you'll improve campaign performance, accelerate buyers through the funnel, optimize marketing investment, and help make marketing a predictable contributor to ARR growth and overall business success.