MAP - Experience Strategist
Requirements
• CRM strategy experience - either agency side or brand side • Experience working on strategies and communications for a large-scale global clients • You have the ability to make an impact quickly, a proactive attitude and a keen desire to learn • You can present confidently in meetings and workshop environments. • You have experience working as part of a wider client team to deliver work to a high standard collectively. • A leader in personalized customer experiences • MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities. • A global network • We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences. • WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
Responsibilities
• Work within a small client strategy team as part of MAP's broader and growing Experience Strategy practice, collaborating with colleagues around the globe. • Drive strategic deliverables, support in developing integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. • Assist in the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, and emerging platforms, ensuring cohesive and impactful customer experiences. • Collaborate with cross-functional teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution. • Synthesize research and analysis, contributing to strategic workshops and translating insights and data into actionable strategies, detailed personas, and customer journey frameworks. • Craft compelling narratives and contribute to thought leadership initiatives that position MAP as a strategic partner. • Who are you going to work with? • At MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.
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