SmartBugOperatingLLC - Smartbug Media/Point Sucess/Globalia - Senior Strategist
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Requirements
• Confident strategist and communicator, capable of leading conversations with senior client stakeholders. • Analytical and detail-oriented, with strong problem-solving capabilities. • Skilled at balancing strategic planning and hands-on campaign execution. • Organized and efficient with strong prioritization and time management. • Passionate about digital marketing, client results, and continuous improvement. • Comfortable mentoring others and contributing to team-wide knowledge sharing. • ## Performance in this role will be evaluated based on • Client retention and satisfaction • Achievement of campaign goals (e.g., CPL, ROAS, lead quality) • Revenue growth or upsell activity on managed accounts • Accuracy and insightfulness of performance reportingInternal leadership and contribution to team development
Responsibilities
• Develop, implement, and optimize advanced paid media strategies across platforms like Google Ads, Meta, LinkedIn, and Microsoft Ads. • Customize strategies for clients with long sales cycles, niche targeting, multi-location structures, or multiple funnel stages. • Translate business objectives into campaign strategy, creative briefs, budget plans, and KPIs. • Analyze and interpret performance data to identify trends, generate insights, and drive continuous improvement. • Build and manage reporting dashboards (NinjaCat, Databox, HubSpot) to communicate ROI clearly. • Serve as the primary point of contact for all client communication on assigned accounts. • Lead strategic client calls, providing both technical and high-level business recommendations. • Maintain proactive client communication, anticipating needs and positioning the agency as a strategic growth partner. • Deliver performance updates, QBRs, and optimization plans to ensure retention and growth. • Present upsell opportunities and work with Group Leads or Directors on contract expansions. • Partner with Account Specialists or junior team members to delegate tactical tasks and mentor execution quality. • Collaborate with creative, dev, and strategy teams to ensure campaign assets meet performance goals. • Train less experienced team members on advanced strategies, campaign troubleshooting, or reporting approaches. • Contribute to internal education by sharing case studies, best practices, or new platform updates. • ## Required Experience and Qualifications • 5–6+ years of experience managing paid media campaigns with measurable ROI. • Proven success managing large or complex accounts independently. • Extensive hands-on experience with Google Ads, Meta Ads, and at least one additional platform (LinkedIn Ads, Microsoft Ads, TikTok, etc.). • Advanced proficiency with HubSpot, especially in aligning paid media with lifecycle stages, lead scoring, workflows, and revenue attribution. • Familiarity with reporting and analytics tools such as Google Analytics 4, Databox, and HubSpot dashboards. • Bachelor’s degree in marketing, business, or a related field preferred.
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