opsmill - Marketing Manager: Events and Digital Programs
Requirements
• 5–8 years in B2B marketing with hands‑on ownership of events and digital programs, plus the email motion that supports them (not just oversight). • Strong writing skills—you can craft subject lines, invites, abstracts, and follow‑ups that sound like a human and convert. • Direct experience with a major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Iterable) and the ability to build workflows yourself. • Proven end‑to‑end events experience, including at least one trade show or conference of 500+ attendees. • Hands‑on production of webinars/virtual workshops (e.g., Zoom Events, ON24, Goldcast, Webex): run‑of‑show, speaker prep, live moderation, troubleshooting. • Solid email operations fundamentals: list hygiene, segmentation, deliverability, and compliance across regions. • Sharp project management and cross‑functional collaboration—you see around corners and surface risks early. • Analytical instincts and a bias to ship—you read funnel reports, attribute outcomes to programs, and move fast without breaking trust. • Experience marketing to technical buyers. • Familiarity with event tech (e.g., Splash, Bizzabo, Cvent) and basic video editing to repurpose webinar content into clips. • Experience designing interactive workshop formats or hands‑on learning sessions (beyond panels/talking heads). • Experience managing agency or freelance partners. • What This Role Is Not • A strategy‑only role. You’ll set strategy for these channels and also execute them day‑to‑day. • A people‑management role at the start. You may build a team over time, but day one is an individual contributor seat. • A brand or social media role. Those live elsewhere on the team. • Location & Logistics • Location: Remote (US or EU preferred time zones). • Reports to: Head of Marketing. • Travel: Approximately 20–25% for key events and twice‑yearly company offsites. • Work authorization: We cannot support work visas
Responsibilities
• In‑person events (≈45%) • Own the events calendar across trade shows, conferences, hosted dinners, and customer roundtables; define the format, hook, and “remembered moment.” • Execute from contract to load‑out: vendor coordination, booth/experience design, shipping, staffing, lead capture, swag/F&B, and on‑site operations. • Partner with Sales on goals and disciplined post‑event follow‑up; manage budgets line‑by‑line and report ROI with clean attribution to pipeline; travel for key events (~6–10 trips/year). • Digital programs (≈45%) • Run a steady drumbeat of webinars, workshops, virtual summits, and on‑demand programs—from topic ideation to promotion, production, and follow‑up. • Move beyond talking heads: design interactive workshops, build‑alongs, and series that earn an hour on a busy calendar; own run‑of‑show, speaker prep, dry runs, and day‑of moderation. • Build a reusable library of recordings, clips, and follow‑up assets so each program keeps producing value long after the live moment. • The connective tissue (email + ops) (≈10%) • Drive registration, attendance, and conversion through email, paid, organic, and partner channels; write invites and follow‑ups that sound human and perform. • Own list hygiene, segmentation, deliverability, and compliance (CAN‑SPAM, GDPR, CASL); run A/B tests on subject lines, copy, formats, and CTAs; document what wins.
Benefits
• Benefits Include: Remote first culture with flexible time off and fully paid company holidays, comprehensive health coverage (regional equivalents where applicable), Retirement/ 401k (or regional equivalent), parental leave and twice-yearly company offsites. • Not sure you meet every requirement? • Research shows some candidates hesitate if they don’t meet 100% of the criteria. If this role excites you and you bring relevant strengths, we encourage you to apply. • Equal Opportunity
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