clasp-group - Website Marketing Manager

• We are looking for someone who thinks like a marketer, operates like a builder, and can look at a messy multi-audience website and immediately see the architecture problem underneath. You’ll be expected to simultaneously do three things: fix what's not working, build scalable systems that should have existed, and drive measurable outcomes from the web channel. • Own the publishing workflow — from brief to live — working with internal stakeholders and external contractors (copywriters, designers, developers) as needed • Collaborate with peers to integrate dynamic content into the website from internal and external sources of truth • Ensure the site reflects Clasp's brand with consistency and quality across every page • Keep content current across a fast-moving policy and product landscape • Manage external contractors and agency relationships as needed • Be the internal point of contact for anything touching the website — eng, marketing, sales, leadership • In collaboration with engineering and information security maintain the reliability and secure operations of the website • 4–7 years of experience in digital marketing, web strategy, or growth — with at least some of that owning a website or web channel directly • Demonstrated ability to think architecturally about multi-audience web experiences, not just execute on tasks • Strong working knowledge of SEO and GEO (both technical and content-side) • Experience and excellence with modern CMS platforms — Sanity, Webflow, Contentful, or comparable • Analytically grounded: you use data to make decisions and can build the reporting infrastructure if it doesn't exist • Strong writer and communicator — you'll be writing briefs, making recommendations to leadership, and occasionally writing copy yourself • Proven experience leveraging AI tools to automate manual tasks and research & implement best practices in modern web marketing • Experience with B2B and B2C audiences on the same site or domain family • Familiarity with healthcare, HR tech, or fintech verticals • Basic HTML/JS/CSS — enough to not be blocked when a developer isn't available • Experience managing contractors or small agency relationships • What We Give In Return • Competitive cash and equity compensation • Health benefits (health, dental, & vision)