loopreturns - Loop - Customer Marketing Manager
Requirements
• You’ve spent 3+ years in marketing at a B2B SaaS startup, with at least 2 years in a customer marketing role. • Your experience with email marketing and list segmentation runs deep, and you’ve used marketing automation software like Hubspot and Pendo. • You are able to stay focused and manage multiple projects in a fast-paced environment where priorities may shift. • You’re a strong communicator no matter the medium - in-person or virtual - and are able to adapt to meet the needs of your audience. • You have a strong attention to detail and admirable organization skills - others note this as a superpower of yours.
Responsibilities
• Create campaigns that deepen a merchant’s appreciation of our software by clearly communicating ROI, increasing feature adoption, and educating them on best practices. • Work cross functionally with marketing, account management, merchant success and revenue operations to ensure alignment on target audiences, messaging, and campaign automation. • Create content across various marketing channels to execute your campaigns: email, landing pages, direct mail, advertising, webinars/workshops, etc. • Support in-person customer events by creating lists of desired attendees, strategies to drive RSVPs, and follow-up campaigns to reinforce content shared at the event. • Enhance the customer journey through marketing programs including recognition or celebration for key milestones. • Define, track and report on campaign results and impact on NDR and renewal rates, and share insights across the business. • BONUS: You have experience working with Shopify, ecommerce, and/or the post-purchase ecosystem.
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