reacher - Marketing Specialist

• Own and manage social media presence across platforms such as TikTok, LinkedIn, and X • Plan and execute structured content calendars aligned with growth goals • Develop short-form video strategies targeting e-commerce brands and agencies • Monitor engagement performance and continuously optimize content output • CONTENT STRATEGY • Build and execute a consistent multi-channel content strategy • Translate product features into compelling educational and conversion-focused content • Collaborate with internal stakeholders to develop thought leadership content • short-form videos • product explainers • insight-driven posts • creator economy commentary • PAID ADVERTISING CAMPAIGNS • Plan, launch, and optimize paid campaigns across platforms such as: • Google (optional but preferred) • Test creatives, audiences, and messaging variations • Improve acquisition efficiency and conversion performance • Track and report campaign performance metrics • PRODUCT MARKETING • Support the go-to-market strategy for new feature releases • Help position AI-driven creator discovery and outreach tools clearly in the market • Develop messaging frameworks for agencies and e-commerce brands • Contribute to landing page messaging and campaign narratives • GROWTH & ANALYTICS • Track and report on key marketing KPIs • Identify opportunities to scale acquisition and engagement • Run experiments across content, positioning, and paid channels • Support pipeline generation and brand awareness initiatives