pearmill - Lifecycle Marketing Manager

• Own monthly email and SMS planning with clients. Build and maintain marketing calendars covering product launches, promotions, seasonal campaigns, and lifecycle priorities. • Lead regular client meetings to review results, agree on upcoming work, and resolve gaps in offers, inventory, assets, or approvals before they affect the send schedule. • Develop campaign concepts and recommend offers, product bundles, and A/B tests. Coordinate with client teams to confirm pricing, discount codes, stock, and product availability. • Write email and SMS copy, including subject lines, preview text, product messaging, calls to action, and test variations. Adapt your writing to each client's voice. • Build, QA, segment, schedule, and send email and SMS campaigns. Source approved product information, links, and existing assets from client websites, Shopify, and creative teams. • Build and maintain customer segments using purchase history, engagement, product ownership, and lifecycle stage. Keep targeting and exclusions accurate as customer data changes. • Audit, build, and optimize automated flows, including welcome, abandoned cart, post-purchase, review requests, replenishment, and win-back. Keep Shopify-triggered and review-platform emails consistent with the customer journey. • Coordinate localized campaigns and flows across markets, including translation review, market-specific offers, links, and send timing. • Brief designers on email asset needs and manage feedback and approvals. Keep campaign content aligned with the approved offer when plans change. • Run a testing roadmap across messaging, offers, segmentation, cadence, and flows. Document results and use them to improve future campaigns. • Maintain list health, consent, suppression rules, and email and SMS sending practices. Flag access, data, or integration issues early and work with the right team to resolve them. • Document workflows and build repeatable planning, briefing, QA, and reporting processes.