Nex - Sr. Marketing Manager, Accessories
Requirements
• 8+ years in product marketing or go-to-market roles for consumer products, ideally in accessories, consumer electronics, gaming, toys, or lifestyle brands. • A proven track record of launching products through D2C and Amazon. • TikTok Shop or social commerce experience is strongly preferred. • Experience with merchandise or apparel programs is a plus. • Strong commercial acumen across unit economics, pricing, margin, and demand forecasting. • Data-driven decision maker who is comfortable with marketplace, e-commerce, and marketing analytics. • Excellent writer and storyteller who can make simple products feel compelling. • Highly organized, with the ability to run several launches at once. • Collaboration & Mindset • A natural orchestrator who aligns people without needing direct authority. • Test-and-learn mindset, with the judgment to move fast and the discipline to measure. • Comfortable in a small, fast-moving environment with evolving priorities. • Passion for building products and experiences that families love. • What Success Looks Like • A clear accessories roadmap that has cross-functional alignment of new accessories and merch that compliment our platform & ecosystem strategy • A customer-led insights process that guides and supports key decisions on new products, driven by tangible market and customer research • Business plans and GTM plans that are fully documented and positioned for success with sign-off from the leadership team before new accessories move into production and marketing team action around the plan • Clear messaging, value proposition, and pricing recommendations for new products that support the business plan/thesis • Successful GTM orchestration across multiple internal teams, from the product teams to the marketing communications teams that assemble the creative and deliverables to drive new launches, meet the sales goals, and sustain the business plan • Initial learnings in market with a first launch phase of growth to validate the business contribution of the accessory and establish a growth path before broader commercial business development (retail development, international expansion, etc)
Responsibilities
• Phase 1 Go-to-Market • Own end-to-end launch plans for new accessories and merch, from concept through launch and early sales. • Develop positioning, messaging, and launch assets that make each product easy to understand and want. • Provide input on pricing, bundles, and assortment in partnership with Product and Finance. • Orchestrate launches across our D2C store, Amazon, and TikTok Shop. • Prove Product-Market Fit • Define success metrics before launch, such as demand, conversion, attach rate, ratings and reviews, return rates, and contribution margin. • Design and run tests across pricing, bundles, offers, and creative to learn quickly. • Build clear recommendations to scale, iterate, or sunset each product based on results. • Cross-Functional Orchestration • Partner with our growth and performance marketing experts to plan and optimize paid, social, and marketplace programs. • Work with Creative, Content, and Social teams on assets for PDPs, TikTok, email, and the Nex website. • Coordinate with Product and Operations on launch timing, inventory, and forecasts. • Brief and manage vendors and partners for merch and apparel programs as needed. • Handoff to Scale • Handoff to Scale • Package results, consumer insights, and the sell-in story so our retail management team can begin early retailer conversations. • Transition proven products to the commercial team with a repeatable launch playbook. • Consumer Insight • Consumer Insight • Bring the voice of the customer into every decision, using reviews, social listening, and community feedback. • Identify gaps and opportunities that shape the future accessories roadmap.
Benefits
• Competitive compensation package. • Flexible working hours and vacation policy. • Product-driven culture that treasures talents and individual growth. • Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field • Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at https://www.nexplayground.com/about. We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms! • San Jose, California, USA • Hong Kong
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