OpenSesame - Senior Marketing Manager, Brand Experience

• Brand Stewardship: Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution. Monitor market trends, competitors, and customer expectations to ensure our brand remains relevant, differentiated, and consistently represented across every customer touchpoint. • Brand Stewardship: • Content & Editorial Strategy: Own the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth. • Content & Editorial Strategy: • Creative Operations & Team Leadership: Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives. • Creative Operations & Team Leadership: • AI-Enabled Marketing: Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale. • AI-Enabled Marketing: • Growth Partnership: Partner with the Growth team to develop compelling creative concepts and content that supports campaigns, demand generation, customer expansion, and sales enablement. • Growth Partnership: • Cross-Functional Collaboration: Partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership to translate strategy into compelling market-facing experiences and ensure consistent brand execution across the business. • Cross-Functional Collaboration: • Performance Objectives • First 30 Days: Learn Quickly, Build Relationships, Deliver an Action Plan • Complete a brand audit and identify the top five opportunities to improve consistency, quality, and market impact. • Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement. • Establish relationships with key stakeholders across Growth, Product Marketing, Sales, Customer Success, and Product, and identify the highest-priority content and brand needs. • Take ownership of the marketing request queue, and all request submission channels, and implement immediate improvements to prioritization, visibility, and workflow. • Identify at least one AI-enabled workflow that can be implemented quickly to improve the speed or quality of content and creative production. • Begin contributing to active projects, demonstrating immediate ownership of content, creative, and brand decisions. • By the End of Q1: Put the Operating System in Place • Launch the new brand governance framework, including templates, standards, and review process, not only for the content and workflows your direct team owns, but for all of marketing and the entire organization. • Deliver a revised editorial strategy and annual content calendar. • Establish the operating model for creative requests and cross-functional intake. • Deliver a plan for AI-enabled content and creative workflows, implementing at least three. • Launch or refresh priority brand assets in support of Growth campaigns and Product Marketing initiatives. • Define and begin reporting on brand index, share of voice, and content contribution to SALs and opportunities. • First 6 Months: Improve How Marketing Operates and Identify Signs of Improved Brand Sentiment • Establish a mature brand governance program that improves consistency across campaigns, sales enablement, product marketing, PR, social, events, and customer communications. • Build a scalable content operation that consistently delivers high-quality assets aligned to company priorities and quarterly campaigns. • Implement AI-enabled workflows that measurably improve the speed, quality, and efficiency of content and creative production. • Strengthen OpenSesame's external presence through thought leadership, executive bylines, PR, and earned media opportunities. • Improve collaboration and service levels across Marketing by creating a predictable intake, prioritization, and delivery process for creative and content requests. • Establish reporting and regular reviews for brand index, share of voice, content contribution to SALs and opportunities, and creative team performance. • By the End of Year 1: Showcase Notable Improvements in Brand Sentiment for OpenSesame • Establish OpenSesame as a more recognizable, differentiated, and trusted brand within the enterprise learning market. • Demonstrate measurable improvement in brand index, share of voice, and content contribution to pipeline, including SALs and opportunities. • Build a creative and content organization that scales through strong leadership, disciplined processes, and AI-enabled execution. • Create a repeatable operating model that enables Marketing to respond quickly to business priorities while maintaining a consistently high standard of creative and brand execution. • Position the Brand & Creative function as a strategic partner to Growth, Product Marketing, Sales, Customer Success, and Executive Leadership, helping translate business strategy into compelling market experiences. • You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional. • We’re looking for proven examples from your career that show you can do this job, that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.