Craftsman+ - Marketing Manager
Requirements
• 3-5 years of marketing experience, ideally in ad tech, martech, SaaS, or a related digital ecosystem. • Hands-on experience creating content and executing campaigns: it’s not your first rodea! • Experience with marketing tools and platforms: analytics, email marketing, social scheduling, and CRM software (e.g., HubSpot, HighLevel, Salesforce). • A data-aware mindset — you understand how marketing performance connects to revenue and can speak to metrics confidently. • Comfort operating in a fast-paced, evolving environment where priorities shift and the team is lean. • Proven experience working within technology and/or SaaS companies, with a clear understanding of how marketing supports product-led or sales-driven growth. • Experience defining and shaping marketing strategy and brand positioning, not just executing campaigns — you can connect messaging, audience, and market insights into a cohesive narrative. • Working knowledge of the ad tech landscape (DSPs, publishers, creative technology, mobile, or performance marketing) • Familiarity with basic design tools (Canva or similar) and AI-powered marketing platforms. • Experience contributing to demand generation, brand marketing, or partner marketing programs. • Comfort with short-form video creation or willingness to learn. • What You'll Get • Real ownership from day one — no red tape, no waiting for permission. Your ideas go from whiteboard to market. • Real ownership • Brand-name clients — your work will support campaigns for some of the world's most recognized brands. • Brand-name clients • Growth potential — as the company scales, this role has a clear path to senior marketing leadership or team management. • Growth potential • Creative freedom — you'll work alongside talented creators and technologists who care deeply about craft. • Creative freedom • A collaborative, no-ego team that values initiative, creative problem-solving, and getting things done. • A collaborative, no-ego team • Build from scratch — you'll shape the marketing function, not inherit someone else's playbook. • Build from scratch • Competitive salary and the flexibility of a remote-first culture.
Responsibilities
• Campaign execution: Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis. • Campaign execution: • Content creation: Write blog posts, articles, email campaigns, social media copy, and lead magnets that drive organic traffic and position CRAFTSMAN+ as a thought leader in ad tech and creative technology. • Content creation: • Sales enablement: Develop case studies, one-pagers, pitch collateral, and campaign materials that help close deals and generate new leads. • Sales enablement: • Email marketing: Build and manage nurture sequences end-to-end — writing the copy, segmenting audiences, scheduling sends, and analyzing results. • Email marketing: • Website & SEO: Manage and maintain the company website — updating content, improving SEO, and ensuring everything stays current and on-brand. • Website & SEO: • Performance & analytics: Track, analyze, and report on campaign performance. Identify insights, spot opportunities, and recommend what to double down on (or cut). • Performance & analytics:
Benefits
• Location: RemoteEmployment Type: Independent Contractor (1099) Compensation: $60,000 – $80,000 USD annually, depending on experience • Location: • Employment Type: • How you'll work: You'll report directly to the CEO and work closely with creative services, sales, and product: a small, fast-moving team where your work will be visible and your input will matter. • How you'll work: • What we offer: Unlimited PTO which is a huge plus and a budget for professional growth.
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