Instructure, Inc. - Manager Marketing, Customer Marketing NORAM K-12

• 7+ years in customer marketing, lifecycle marketing, or post-sale marketing in B2B SaaS • Strong track record driving adoption, engagement, and retention • Experience building and scaling customer lifecycle programs • Ability to partner cross-functionally with Customer Success, Sales, and Marketing • Experience supporting (not necessarily owning) expansion or cross-sell motions • Hands-on experience with marketing automation and customer data tools (Marketo, Salesforce, Gainsight, etc.) • Analytical mindset—you use data to guide decisions and improve performance • Strong communication skills and ability to influence without direct ownership • Familiarity with account-based or customer segmentation strategies • Experience working with product usage data to drive marketing programs • Get in on all the awesome at Instructure! • We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect: • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success. • Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location. • Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs. • Comprehensive wellness programs and mental health support • Learning and development resources, including professional development tools and tuition reimbursement, to support your growth • The technology and tools you need to do your best work • Motivosity employee recognition program • A culture rooted in inclusivity, support, and meaningful connection • We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.