‎ConnectWise - Customer Marketing Manager

• Build and manage retention and expansion marketing programs across the post-sale partner lifecycle. • Develop scalable, product-specific lifecycle journeys across welcome, activation, onboarding, value realization, adoption, modernization, and renewal readiness. • Develop modernization programs and confidence journeys that help partners move from legacy products or versions to current ConnectWise platform solutions. • Use customer health, product usage, implementation status, education engagement, modernization status, sentiment, renewal confidence, and intent signals to identify relevant partner cohorts. • Establish clear program triggers, audience criteria, calls to action, and handoff points for Partner Success, Account Management, Sales, and Renewals. • Partner with Product Marketing, Advocacy, Partner Success, Professional Services, Implementation, Education, Renewals, Sales, and Account Management to align positioning, proof, education, communications, and lifecycle interventions. • Work with Revenue Operations and Marketing Operations to establish segmentation, automation, reporting, attribution, and program measurement. • Measure impact, monitor performance and optimize across activation, adoption, value realization, modernization, renewal readiness, expansion-ready audience creation, handoff quality, pipeline influence, and retained or expanded ARR. • Knowledge, Skills, and/or Abilities Required: • Strong understanding of B2B customer marketing and post-sale lifecycle stages, including onboarding, activation, adoption, value realization, renewal, cross-sell, and expansion. • Ability to translate complex products and customer journeys into clear, actionable marketing programs. • Strong understanding of customer segmentation, lifecycle triggers, customer health, product usage, engagement data, and intent signals. • Ability to balance customer value, retention priorities, and commercial growth objectives, including distinguishing between education, awareness, demonstrated intent, and sales readiness. • Strong analytical skills and experience using customer and campaign data to define audiences, make decisions, and measure program performance. • Strong program and project management skills, with the ability to manage multiple programs, audiences, deadlines, and dependencies. • Ability to build new processes and programs in an evolving environment with limited existing infrastructure. • Ability to move between strategic planning and hands-on execution while maintaining attention to detail and broader lifecycle objectives. • Strong written and verbal communication skills. • Familiarity with SaaS, technology, MSP, channel, partner ecosystems, or multi-product platform environments is preferred. • Educational/Vocational/Previous Experience Recommendations: • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. • Five or more years of experience in B2B customer marketing, lifecycle marketing, retention marketing, expansion marketing, product marketing, or customer success marketing. • Experience building post-sale customer journeys, adoption and value realization programs, renewal campaigns, modernization programs, or cross-sell initiatives preferred. • Experience working with customer health data, product usage data, lifecycle stages, marketing automation, CRM, or customer success platforms preferred. • Experience partnering across Customer or Partner Success, Sales, Account Management, Product Marketing, Renewals, Revenue Operations, and Marketing Operations. • Experience building new programs, operating models, or processes in an evolving SaaS, technology, MSP, channel, or partner ecosystem environment strongly preferred. • Working Conditions: • Working Conditions: • Professional office or remote work environment. • Frequent use of computers, video conferencing, collaboration tools, CRM, marketing automation, and customer success platforms. • Regular collaboration with global teams and stakeholders across multiple time zones. • Must be able to manage competing deadlines, changing priorities, and multiple cross-functional programs. • Fast-paced environment requiring flexibility, accountability, strong prioritization, and effective communication.