uipath - Senior Account Based Marketing Manager
Requirements
• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing • Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies • Deep understanding of ABM methodologies, tools, and best practices • Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense) • Strong analytical skills with ability to interpret data and translate insights into action • Excellent project management skills with ability to manage multiple campaigns simultaneously • Outstanding communication and presentation skills • Candidates must be authorized to work in the United States for this role • Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned. • Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected. • We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy https://www.uipath.com/legal/trust-and-security/privacy-policy.
Responsibilities
• Strategic Planning & Execution • Develop and execute comprehensive ABM strategies for tiered strategic accounts • Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts • Create personalized marketing campaigns that align with account-specific business objectives and buying journeys • Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments • Campaign Management • Orchestrate integrated campaigns across email, social media, content, events, and advertising • Develop account-specific content and messaging that resonates with key stakeholders and decision-makers • Manage campaign budgets and optimize investments across channels for maximum ROI • Track and report on campaign performance, pipeline influence, and revenue impact • Cross-Functional Collaboration • Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies • Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets • Partner with Marketing Operations to ensure proper tracking, attribution, and reporting • Analytics & Optimization • Establish KPIs and success metrics for ABM programs • Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments • Analyze campaign performance and provide actionable insights for continuous improvement • Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging • Report on pipeline generation, velocity, and revenue attribution
Benefits
• $150K – $190K • Offers Equity • $20 Bonus • The anticipated base salary range for this position is between the amounts in the Compensation Tier. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and seniority as compared to others doing substantially similar work. There is no guarantee an offer will be at the top of the posted range based on the salary analysis. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Please enter your full name in the format: First Name, Middle Name (if applicable), then Last Name (e.g., John Michael Smith). • To keep your interview experience seamless and distraction-free, we use an AI Notetaker to record and transcribe our interviews. This helps interviewers focus fully on the conversation and ensures your responses are captured accurately. The recording will only be used internally for evaluation. • Yes, I consent to be recorded • Opt out of recording • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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