drata - Senior Marketing Operations Specialist

• Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities. • Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently • Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms. • Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online • Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting • Enforce QA processes for email deliverability, list accuracy, and personalization data • Ensure workflows comply with GDPR/CCPA and internal data governance standards • Support UTM standardization and analytics QA to keep attribution reporting audit-ready • Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness • Partner with Platform Ops on tool integrations and funnel-wide personalization efforts • Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows