Higher Logic - Content Marketing Manager
Requirements
• At least three years of relevant experience in content marketing, editorial, communications, or a related field. • Experience writing and editing both long-form and short-form content for multiple formats. • Working knowledge of SEO principles and their application to content creation. • Comfort using AI-powered tools and documented workflows to accelerate content development, streamline repeatable tasks, and improve team efficiency, while maintaining strong editorial judgment and quality control. • Strong editorial judgment and the ability to turn complex or loosely defined topics into accessible, audience-focused content. • Strong project-management and organizational skills, with the ability to manage multiple projects and deadlines. • The initiative and judgment to move work forward independently while knowing when to seek input or collaboration. • Comfort using performance data to evaluate content and inform future work. • Experience collaborating with designers, marketers, subject matter experts, and other stakeholders. • A bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent relevant professional experience. • Experience managing organic social media channels for a brand or organization. • Experience managing freelance writers, agencies, or content vendors. • Familiarity with B2B SaaS, associations, membership organizations, online communities, or marketing technology. • Familiarity with tools such as WordPress, Semrush, GA4, HubSpot, Salesforce, Hootsuite, Canva, ChatGPT, or Riverside. • What You Can Expect • What You Can Expect • A remote working environment, with access to Higher Logic’s Arlington-area headquarters for employees located near Washington, D.C. • A collaborative marketing team that values thoughtful ideas, open feedback, and strong cross-functional partnerships. • Meaningful ownership of projects and the autonomy to determine how your work takes shape. • The opportunity to work across content formats, audience segments, and channels rather than being limited to one area of marketing. • A team that is actively experimenting with AI and improving the way content work gets done. • You’ll earn: • Competitive compensation. • Comprehensive health benefits package. • 401(k) plan with employer match. • Healthcare and dependent-care flexible spending account. • Company short-term and long-term disability insurance. • Company culture that recognizes its employees. • Room for growth and development and management that cares about your professional growth and will help you achieve your goals.
Responsibilities
• Create blog posts, ebooks, guides, webinar content, website copy, organic social content, and occasional email or campaign copy. • Contribute ideas to the broader editorial calendar by identifying audience needs, industry developments, and timely content opportunities. • Manage assigned content projects from initial concept through research, drafting, stakeholder review, revision, publication, and promotion. • Help manage Higher Logic’s organic social media channels, including content planning, writing, scheduling, publishing, engagement, and performance reporting. • Create social media carousels, short-form videos, and other visual content using established design templates. • Interview and collaborate with subject matter experts to translate complex ideas, product information, research, and industry trends into clear and useful content. • Adapt messaging for different audiences, formats, and channels while maintaining a consistent Higher Logic brand voice. • Manage freelance writers and other external content partners when projects are outsourced, including developing briefs, providing feedback, and maintaining deadlines and quality standards. • Review content and social performance to identify lessons and opportunities for improvement. • Collaborate closely with demand generation, product marketing, customer marketing, brand, design, subject matter experts, and other partners across Higher Logic. • Conduct all business in accordance with Higher Logic values, policies, and procedures.
Benefits
• 401(k) plan with employer match. • Healthcare and dependent-care flexible spending account. • Company short-term and long-term disability insurance. • Company culture that recognizes its employees. • Room for growth and development and management that cares about your professional growth and will help you achieve your goals.
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