Close - Senior Marketing Manager, Customer Strategy (USA Only - 100% Remote)

• Build the customer insight engine. You'll gather feedback from customer interviews, sales calls, support tickets, G2 reviews, NPS surveys, and community conversations. You'll audit how we currently listen to customers, decide which inputs matter most, and build centralized systems so this insight is accessible and actionable for Marketing, Product, and Sales teams. • Identify and cultivate customer advocates. You'll find the customers with the strongest stories and build long-term relationships with them. You'll track who they are, what makes their stories compelling, and when to activate them for launches, campaigns, or competitive content. • Define how customers show up in marketing. You'll partner with Content, Lifecycle Marketing, and Growth to ensure customer voices appear across the website, owned channels, lifecycle emails, and paid campaigns. You'll shape the strategy and execution so customer proof points land where they matter most. • Pressure-test our marketing before it ships. Whether it's a product launch, new messaging, or education content, you'll put it in front of real customers and prospects. You'll run experiments, gather feedback, and turn what you learn into recommendations that influence GTM decisions. • Identify and fill education gaps. You'll map where customers need more support to adopt and succeed with Close. You'll define the education content strategy and partner with teams internally (or externally) to fill those gaps. • Produce tangible outputs. Your work will result in customer story assets (case studies, testimonials, video quotes), messaging frameworks validated by customers, education content briefs, launch narratives backed by proof points, and insight reports that teams actually use. • A seasoned customer-led marketer with 5+ years in B2B SaaS. You've spent real time listening to customers. You know how to conduct interviews that uncover insight, not just validate assumptions. You've shaped messaging before, and you've seen how the right customer proof point can change a campaign's trajectory. • Comfortable building structure where none exists. You'll need to decide which customer feedback channels matter most, design the systems to capture insight, and figure out how customer stories should show up across our marketing. • A natural storyteller with strong positioning instincts. You know which stories will resonate and why. You understand how to position a product without making it sound like every other SaaS tool. You have a knack for translating customer insight into marketing that lands, not just documenting what customers say. • Curious about how customers actually think and behave. You ask follow-up questions. You notice patterns in how different customer segments talk about the same problem. You get excited when a customer uses an unexpected phrase to describe value, because you know that phrase matters. • Scrappy and execution-oriented, not just strategic. Yes, you'll define strategy. But you'll also conduct the interviews, write the messaging briefs, track down customer advocates, and partner with Content to get stories live. You're not above rolling up your sleeves. We're a small team, and the best work happens when senior people are willing to do the tactical work alongside the strategic thinking.