ethena - Senior Product Marketing Manager

• 1. Own Positioning, Messaging & Packaging • Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike. • Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows. • Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market. • 2. Embed Deeply with Product • Be in the Room: Pull up a chair to Product team meetings and rituals. You’ll be the voice of GTM within Product and the voice of Product within Marketing and the broader Commercial team. • Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production. • 3. Drive Launches & Hands-On Execution • End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped. • Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly. • Customer-Facing Engagement: Host product webinars, showcase new features directly to clients, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies. • ## What Makes a Great Candidate • AI-Forward Mindset & 'Vibe Coding' Aptitude: You natively incorporate AI into your workflow to scale your speed and output. Whether it’s using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster. • Proven SaaS Product Marketing Background: You’ve taken complex B2B SaaS products and features to market successfully at the Senior or Lead level. • Scrappy, High-Velocity Execution: You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it excites you. • Proactive Translator & Embedded Collaborator: You don't wait for product notes to land in your inbox. You seek out engineering and product leads, ask the right questions, and synthesize complex technology into clear, human copy. • Player-Coach Mentality: You love high-level strategy, but you’re just as eager to write the email copy, film a video walkthrough, or rewrite a product page on the website. • Strong Cross-Functional Polish: You seamlessly align Sales, Support, CS, and Marketing, ensuring everyone speaks the same language at launch. • Sense of Humor & Curiosity: Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must. • At Ethena, we're committed to fair and equitable compensation. We carefully evaluate each candidate's skills and qualifications to provide our best possible offer upfront. Our no-negotiation policy ensures that our first offer is always our best offer, promoting pay equity throughout our organization. • Physical Demands • This is sedentary work that primarily involves sitting/standing in a home office environment. • Ethena is a remote-first organization and is currently hiring candidates based in the United States. • We are not currently offering employer visa sponsorship for this role. • AI Usage in Interviews: • We’re big fans of AI and use it heavily in our day-to-day work. That said, to ensure fairness and accurate skill assessment, we do not allow the use of AI tools (including note takers, transcription tools, or recordings) during interviews. If you have questions or need accommodations, we’re happy to chat — just let us know.