Brave - B2B Marketing Manager - Brave Search APIs
Requirements
• 5+ years of B2B marketing experience, preferably in SaaS, APIs, or AI/tech sectors. • Proven track record in social media strategy, content marketing, and driving inbound leads to revenue. • Strong copywriting and communication skills, with experience in persona development and audience-focused messaging. • Hands-on, motivated, and driven mindset; comfortable in fast-paced, experimental settings with remote work. • Proficiency in marketing tools (e.g., Google Analytics, HubSpot, SEO platforms) and data-driven decision-making. • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). • Fluent English; additional languages (e.g., European languages) a plus for global markets. • Experience marketing to AI developers, technical audiences, or high-value enterprise clients ($100K+ ARR potential). • Background in growth marketing, events planning, or developer community engagement. • Familiarity with B2B SaaS go-to-market strategies in competitive tech landscapes.
Responsibilities
• Brand Awareness and GTM Strategies: Build global brand awareness in key markets (USA, Europe) through targeted campaigns, audience research, and persona development. Translate market insights into differentiated messaging that highlights Brave Search APIs’ value for AI tools. • Brand Awareness and GTM Strategies: • User Journey Optimization: Own the website and user journey from first visit to successful subscription, including SEO, content optimization, and conversion path improvements to maximize inbound leads and revenue. • User Journey Optimization: • Content and Copywriting: Leverage strong copywriting skills to create compelling content, including blog posts, case studies, email campaigns, and sales enablement materials that articulate the value of our APIs for high-revenue potential clients. Collaborate on product messaging to resonate with technical decision-makers and buyers. • Content and Copywriting: • Executive Advisory: Advise Brave executive management on growing their social media profiles, enhancing thought leadership, and aligning personal branding with company goals. • Executive Advisory: • Cross-Functional Support: Drive additional B2B marketing activities such as presentations, events (virtual and in-person), outreach, and integrated campaigns. Collaborate with developer outreach, sales, and product teams to enable funnels, support sales enablement, and ensure lead conversion. • Cross-Functional Support: • Analytics and Optimization: Establish KPIs, track campaign performance using tools like Google Analytics, and optimize strategies based on data insights, market trends, and A/B testing. • Analytics and Optimization: • Team and Vendor Management: Hire and manage freelancers (e.g., designers, copywriters) as needed, while fostering collaboration in a remote, agile environment. • Team and Vendor Management:
Benefits
• Opportunity to shape marketing for a cutting-edge AI API product in a high-growth company. • Remote flexibility with a collaborative, results-oriented culture. • Competitive salary, benefits, and professional development opportunities. US Salary in the $90,000.00 to $120,000.00K range DOE
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