tenex - Marketing Campaign Manager-Product Marketing

United States - Hybrid4w ago

In Office Mid NA Cybersecurity Nonprofit Marketing Manager Product Marketing Manager Product Marketing B2B Campaign Management Reporting Marketo

Requirements

• 4 to 7 years in B2B marketing, with demonstrated strength in both content or product marketing and campaign execution. Cybersecurity or technical B2B experience is strongly preferred. • Exceptional writing skills, with a portfolio that shows you can turn complex, technical subject matter into clear and compelling narrative. • Experience building sales enablement content (decks, battlecards, one-pagers) in partnership with sales or enablement teams. • A working understanding of positioning, messaging frameworks, and buyer journeys, and the judgment to apply them. • Hands-on experience planning and executing multi-channel campaigns and measuring their impact on pipeline. • Comfort with marketing automation and analytics platforms (e.g., HubSpot, Marketo, or similar). • A self-starter who thrives in a fast-paced, ambiguous, build-it-now environment and can own work end to end. • Bonus: familiarity with security operations, MDR, or the broader cybersecurity landscape.

Responsibilities

• PRODUCT MARKETING & CONTENT • Translate TENEX's technical capabilities and proof points into clear, persuasive, repeatable global campaigns targeting security operations buyers, from CISOs to SOC leaders. • Write and own a wide range of assets: launch blogs, flagship whitepapers, one-pagers, solution briefs, web copy, sales enablement materials, and event and seminar content • Maintain consistency with TENEX's product positioning and messaging framework, and help evolve it as the product and market mature. • Partner with product and technical stakeholders to keep messaging accurate, differentiated, and ahead of the competitive set. • SALES ENABLEMENT CONTENT • Ideate, build and manage the entire campaign content that powers sales enablement, partnering closely with the Head of Sales Enablement who owns the enablement function and roll-out. • Develop sales-facing assets such as pitch decks, battlecards, competitive one-pagers, objection-handling guides, talk tracks, and persona briefs, grounded in TENEX's messaging framework. • Translate launch messaging and new capabilities into clear, repeatable narratives that sellers can use in the field. • Keep enablement content current as positioning, packaging, and the competitive landscape evolve. • INTEGRATED CAMPAIGNS • Plan and execute campaigns, including content BOM, sales enablement, webpage content, social content, and event messaging, to drive pipeline and revenue goals. • Create 2-3 campaigns per quarter, own the campaign calendar and coordinate timelines, assets, and cross-functional inputs so launches and programs ship on schedule. • Build audience segments and persona-based journeys as the foundation for campaign targeting. • MEASUREMENT & OPTIMIZATION • Monitor and track campaign content performance and report results clearly to senior leadership. • Apply a test-and-learn mindset, running experiments across channels and messaging to improve results over time. • Use marketing automation and analytics tools to manage execution and surface insight.

Benefits

• You will help define a new category at a company moving fast enough to make that possible. This is a high-ownership role with direct access to leadership and real influence over how the market understands what we do. If you want your writing and your campaigns to matter, and to see their impact on the business quickly, this is the place to do it.