Boulevard - Product Marketing Manager, Salon and Spa

• 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company • A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals • A track record of developing and owning a market point of view — not just executing on one handed to you • You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock capabilities for the teams around you • Confident, precise communication skills and the ability to tell a really clear story • Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging • Proven ability to enable Sales and Success teams with effective, usable content and training • Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries) • Experience marketing to or working within the beauty, wellness, salon, spa, or services-based SMB markets • Experience contributing to pricing and packaging decisions • Background in strategy, consulting, or market research • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $91,300 - $114,100 per year. For all other U.S. locations, the anticipated base salary range is $82,900 - $114,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!