Boulevard - Product Marketing Manager, Medspa and New Frontiers
Requirements
• 3–5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company • A researcher at your core: you thrive at running win/loss interviews, synthesizing customer conversations, and reading market signals • A track record of developing and owning a market point of view, not just executing on one handed to you • You see AI as a force multiplier: You're fluent in the latest tools, and you actively use them to compress timelines, sharpen your thinking, and unlock what you and the teams around you can create • Confident, precise communication skills and the ability to tell a really clear story • Analytical mindset with the ability to interpret data, test hypotheses, and use insights to guide strategy and messaging • Proven ability to enable Sales and Success teams with effective, usable content and training • Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables • Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader healthcare-adjacent space • Familiarity with the medical aesthetics landscape — providers, treatments, industry players, and regulatory considerations • Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments) • Experience contributing to pricing and packaging decisions • Background in strategy, consulting, or market research • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $XXX,XXX - $XXX,XXX per year. For all other U.S. locations, the anticipated base salary range is $XXX,XXX - $XXX,XXX per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Responsibilities
• Own the industry narrative for Medspa • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market • You’ll be an internal SME on topics like clinical and aesthetic trends, regulatory dynamics, and where the industry is headed • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts • Lead voice-of-customer work and win/loss analysis • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical • Define vertical GTM strategy • Develop and own our internal toolkit for the Medspa vertical, including differentiated positioning, messaging frameworks, ICP definitions, and target account guidance • Identify priority sub-segments within each vertical and shape Boulevard's go-to-market approach for each • Partner with Sales, Growth Marketing and Brand to design and execute vertical-specific go-to-market plays that reflect each market’s nuances, build pipeline, and accelerate conversion. • Inform product direction by equipping your R&D PMM peers with deep vertical insight on roadmap priorities and sequencing to win in each market. • Bring vertical-specific insights to how Boulevard prices and packages our offerings: what bundles resonate, what features operators expect, and willingness-to-pay • Scout and shape Boulevard's "new frontiers" • Work with the Strategy team to identify, size, and pressure-test adjacent vertical opportunities where Boulevard could win • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required • Partner with leadership to translate validated opportunities into a focused GTM approach
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