Gauntlet - Product Marketing Manager
Requirements
• 3–6 years in product marketing, marketing, or communications at a crypto, fintech, or financial infrastructure company. • Strong grasp of technical and financial concepts. Hands-on DeFi knowledge is a real plus, but not a gate. A sharp fintech marketer who ramps fast clears the bar. • Strong instinct for product positioning: turning technical work into clear narratives and buyer-ready materials. • Experience owning product launches end-to-end. • Track record of building sales enablement (decks, one-pagers, proposals, battlecards) that BD actually uses. • Solid writing across blog posts and social copy. • Prior product marketing experience for DeFi, crypto infrastructure, or fintech products sold to institutional buyers. • Prior work with vault products, structured products, credit markets, or tokenization. • Experience with GTM playbooks for institutional B2B products. • Comarketing experience across a partner ecosystem.
Responsibilities
• Own product positioning and messaging for vault products, new strategies, and structured products. • Translate positioning into the materials that sell: BD slide decks, landing pages, technical documentation, and proof points. • Run product launches end-to-end. Pre-launch data collection, waitlists, launch copy, sales enablement, BD training, mock pitches. • Build the sales enablement library. Slide decks, one-pagers, proposals, battlecards, product FAQ. • Own the product to marketing feedback loop. Regular sessions with BD to surface objections, adoption blockers, and market signal. • Support launch communications. Blog posts and social copy for new product launches (press is handled by an external PR consultant — you coordinate, not pitch). • Own the product surface on the website. Product pages, launch announcements, partner integrations. • Support co-marketing with partners aligned to Gauntlet's institutional narrative.
Benefits
• Remote first — work from anywhere in the US & CAN! • Regular in-person company retreats and cross-country "office visit" perk • 100% paid medical, dental and vision premiums for employees • $1,000 WFH stipend • Monthly reimbursement for home internet, phone, and cellular data • Unlimited vacation • 100% paid parental leave of 12 weeks • The national pay range for this role is $150,000 - $190,000 base plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.
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