BitGo - Product Marketing Manager

New York, United States$130k - $150k+ Equity6mo ago

In Office Mid NA Cryptocurrency Fintech Product Marketing Manager Online Merchant Storytelling Product Marketing Go-to-market Strategy Go Close

Requirements

• 4 to 7 years of product marketing experience in fintech, SaaS, crypto, startup, or financial services • Strong ability to translate technical products into clear customer value propositions • Experience launching products and working cross-functionally with Product, Sales, and Design • Familiarity with both institutional and retail user journeys is a plus • Excellent writing, storytelling, and communication skills • Highly organized, proactive, and comfortable operating in a fast-moving environment

Responsibilities

• Go-to-Market Strategy • Own messaging, positioning, and GTM strategy for key BitGo products and features • Develop deep understanding of customer segments across institutional and retail audiences • Build buyer personas, use cases, and competitive positioning to differentiate BitGo in the market • Product & Launch Execution • Partner with Product Management to shape roadmap priorities and bring new features to market • Lead product launches end-to-end, including internal alignment, messaging, and external campaigns • Own release communications and ensure adoption across existing and new clients • Sales Enablement • Sales Enablement • Create sales collateral including decks, product guides, demos, and customer-facing materials • Enable Sales and BD teams with the messaging and tools needed to close deals • Gather insights from Sales to continuously refine positioning and improve conversion rates • Marketing & Growth • Marketing & Growth • Collaborate with content, growth, and PR teams to drive demand and awareness • Support campaigns, lifecycle marketing, and product-led growth initiatives • Help shape BitGo’s narrative across channels including web, email, and events • Retail & Mobile (Emerging Focus) • Support GTM efforts for BitGo’s retail and mobile platform initiatives • Help translate institutional-grade infrastructure into intuitive, user-friendly messaging for retail audiences • Partner with product and design teams to improve onboarding, engagement, and retention

Benefits

• There aren't many opportunities to join a company with more than a decade of history that still feels like it's entering its most important chapter. • BitGo is publicly traded, federally chartered, and operates around the world. Our infrastructure sits behind institutions building in digital assets today, and the market we serve is expanding as crypto, stablecoins, tokenization, and traditional financial markets increasingly converge. • That creates an unusual PMM challenge: established company, emerging category, sophisticated customers, complex products, and a lot of white space still left to define. If you want your GTM work to matter at scale and help lead the tradition to the digital asset economy, this is the place to be. • Competitive base salary, bonus, and stock options • 100% company-paid health insurance for employee, partner, and dependents • Up to 4% 401k company match • Paid parental leave, Paid vacation • Free commuter/parking pass • Free custom lunches, dinners, and snacks • Computer equipment and workplace furniture to suit your needs • Great colleagues and an inspiring startup environment • Pay Transparency Notice: • Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.