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Jobs/Product Marketing Manager Role/Boulevard - Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization
Boulevard

Boulevard - Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

Remote - USA$123k - $154k+ Equity1mo ago
RemoteSeniorNALife InsuranceInsuranceProduct Marketing ManagerOnline MerchantProduct MarketingProspectingLearning & DevelopmentMid-MarketEnterprise Sales

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Requirements

• 5+ years of product marketing experience, with significant time spent marketing and selling into mid-market and/or enterprise buyers in vertical SaaS • A track record of building positioning, narratives for complex, multi-product platforms — not just feature-level messaging • Fluency in enterprise GTM motions: buying committees, longer cycles, proof-driven evaluations, executive-level conversations, and committee-driven objection handling • Deep experience designing enterprise sales tools like pitch decks, platform walkthroughs, and value/ROI proof points, that equip sellers to show platform depth, defend price, and earn conviction from sophisticated buyers • Experience marketing platform APIs and integrations to enterprise audiences — translating technical depth into commercial value and positioning the product as an open, extensible layer in a modern tech stack • Direct experience leading pricing and packaging in a SaaS context, including building or evolving tiers, pricing models, and value metrics. You bring both the analytical rigor to defend a recommendation with data and the commercial judgment to know when the data isn't enough • Demonstrated ability to influence product direction through structured market insight, not just advocacy • Confident, precise communication skills and the ability to tell a really clear story • Range: you can hold your own with executives in the morning and with AEs on a deal review by the afternoon • You thrive in situations where there’s no playbook. You’re comfortable building the plane while flying it, leading in ambiguity, and taking an iterative approach to break down blockers. • Experience in franchise or multi-location business models • Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries) • Previous PMM experience at companies that successfully moved and/or served enterprise customers • Hands-on experience with enterprise sales tools and methodologies • How we'll take care of you: • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $123,000-$154,000 per year. For all other U.S. locations, the anticipated base salary range is $112,000 - $154,000 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors, which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Responsibilities

• Define and own the upmarket segment • Sharpen Boulevard's upmarket ICP across our core verticals • Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers • Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard • Build the upmarket narrative • Craft the definitive positioning story that establishes Boulevard as the platform of choice for sophisticated operators, articulating how our full platform delivers cohesive value for scaled businesses • Develop sharp messaging, competitive positioning, and proof points tailored to enterprise evaluation criteria • Partner deeply with GTM and deliver tools that drive deals • Equip sales with segment-specific tools, presentations, messaging and collateral that move upmarket prospects from awareness through conversion • Partner directly with enterprise sales team: Join strategic calls, customize materials, and refine approach based on real-world signals and buyer feedback • Develop proposal templates, scripts, and objection handling that sales teams trust and use consistently. Partner with enablement teams to bring it to frontline teams • Architect pricing and packaging across every segment • Working hand-in-hand with the Finance and Strategy teams, you’ll co-own Boulevard's pricing and packaging strategy across SMB, mid-market, and enterprise. • Translate market intelligence, competitive analysis, and customer value data into clear recommendations on tiering, value metrics, and price points that capture more value as our customers grow • Partner with Finance, Product, Growth and Sales to design, test, and roll out pricing and packaging changes, with the discipline to measure impact and iterate • Influence product strategy for upmarket buyers • Work closely with GTM teams to capture and prioritize scattered product requirements from upmarket prospects, consolidating insights to build a clear view of capabilities needed to win this segment • Bring structured market and buyer insights into R&D roadmapping discussions, advocating for the capabilities that matter most to this segment • Ensure new features are sequenced, framed, and released in a way that reinforces the platform story • What success looks like • Sales consistently uses and trusts the upmarket narrative and enablement assets • Measurable improvement in pipeline conversion, win rate, and deal quality within the segment • Product decisions increasingly reflect upmarket priorities without compromising platform coherence • Boulevard is positioned in the market as a credible, premium platform for scaled operators • Boulevard has a clear, defensible pricing and packaging architecture and a repeatable operating model behind it, capturing more value as customers grow and as we move upmarket

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