ShipBob, Inc. - Product Marketing Manager
Requirements
• 5+ years of product marketing experience, ideally in ecommerce technology, logistics, or B2B SaaS. • A track record of building sales enablement that changes seller behavior and supports new business. • Experience owning product launch go-to-market, from positioning through results. • Strong messaging and positioning skills, with the ability to turn features into value and proof points. • Market research skills, with the ability to synthesize research into insight and counter-positioning. • A history of close partnership with sales and demand generation teams. • A data-oriented approach that ties marketing work to pipeline and revenue. • Exceptional communication and presentation skills, strong attention to detail, and a bias toward action.
Responsibilities
• New Product Launch GTM: Own go-to-market plans for assigned product areas and launches. Define positioning, messaging, and launch readiness, then track and report results after launch. • New Product Launch GTM: • Sales Enablement That Wins: Build the assets sellers actually use: pitch decks, battlecards, talk tracks, objection handling, and one-pagers. Test them against real sales conversations and refine for impact. • Sales Enablement That Wins: • Demand Generation Partnership: Partner with Demand Generation to fuel and convert pipeline. Shape campaign messaging, landing pages, email, and content that bring new customers in the door. • Demand Generation Partnership: • Differentiated Messaging and Positioning: Turn product capabilities into value and proof points for prospects across priority audiences. Own the outcome, not the feature. • Differentiated Messaging and Positioning: • Competitive Intelligence: Build competitive intelligence and counter-positioning that shape seller behavior and help win deals. Go beyond compiling information to surfacing the insight that changes the conversation. • Competitive Intelligence: • Persona and Buyer Journey: Develop persona-led messaging mapped to each stage of the new-customer buyer journey. • Persona and Buyer Journey: • Research and Data: Use voice of customer, win-loss, Salesforce, and Gong to sharpen messaging and inform marketing, sales, and product strategy. • Research and Data: • Measure What Matters: Connect your work to pipeline, conversion, and new revenue. Define success criteria up front and report on what the work moved. • Measure What Matters: • Additional duties and responsibilities as necessary.
Benefits
• Medical, Dental, Vision & Basic Life Insurance • Paid Maternity/Parental Leave Program • Paid Holidays & Flexible Time Off Program • Paid Sick Leave • Wellness Days (1 day/quarter) • Comprehensive Benefits Package >>> https://www.shipbob.com/careers/ • See Our High-Performing Culture >>> Check us out on Instagram (@lifeatshipbob) • ShipBob believes in transparency while providing a competitive total compensation package with a pay for performance approach. We are targeting a base salary of $89,441 - $119,255. The full base pay range for this position in our compensation architecture is $89,441 - $149,069. In addition to base salary, this role includes the opportunity to be eligible for participation in the Company's discretionary bonus plan based on Company's plans and in accordance with Company’s policies.
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