Payscale - Senior Product Marketing Manager
Requirements
• 7+ years of product marketing experience, including time in a senior or lead contributor role • Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning • Proven track record of owning and executing full-cycle, multi-stakeholder product launches • Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning • Demonstrated ability to build messaging frameworks -- not just execute against existing ones • Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership • Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority • Proficiency with tools including Gong, Salesforce, Seismic, and Tableau • Track record of mentoring others and raising the floor on team performance • Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. • In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. • If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements: • High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal. • Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc. • When it matters (usually no more than a few times a year) we take the time to gather for in-person events. • Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Responsibilities
• Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision. You are not just telling the story; you are writing it. • Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness. You raise the bar for the whole team. • AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth. At this level, you're not just using AI to work faster; you're thinking architecturally about how it integrates into your product area's GTM motion. • Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles. • GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement. Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals, ensuring launches land with clarity and consistency. • Executive Influence and Strategic Synthesis: Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs -- anchored in data, feedback, and voice of customer. Serve as the go-to expert on product-market fit, frequently consulted by Sales, Product, and Leadership on GTM decisions, product direction, and customer impact. • Market and Competitive Intelligence: Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations that align with future customer and business needs. Connect product marketing outcomes to enterprise KPIs -- revenue, retention, and brand equity. Use AI-assisted research and synthesis tools to maintain a continuous, real-time pulse on the market -- not just a quarterly snapshot. • Cross-Functional Leadership: Build trust and alignment across functions by fostering open communication, surfacing friction points early, and navigating cross-functional priorities with empathy and transparency. Lead high-pressure, cross-team initiatives -- modeling calm decision-making, accountability, and a solution-oriented mindset in ambiguity. • Mentorship and Team Elevation: Mentor and uplift others across the marketing and product orgs, sharing expertise generously and raising the bar for collaboration and execution. Help the team operate at the next level.
Benefits
• Base $129,040 – $193,560 • Offers Bonus • 10% • Base + CBP Roles: • Base + CBP Roles: • In the spirit of pay transparency, we are excited to share the base salary range for all positions, exclusive of fringe benefits or potential bonuses. Depending on the position, there is eligibility for an annual corporate bonus. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors – we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. We typically target below the midpoint of the range for new hires, which ensures meaningful salary growth as you develop in the role and take on greater responsibility. We reserve placement at midpoint or above for specialized roles that are difficult to fill or candidates with exceptional expertise that directly addresses a critical business need. We also offer a generous total rewards package.Base + variable roles: • Base + variable roles: • In the spirit of pay transparency, we share the OTE, which is made up of target base compensation and a commissions target. We believe in the importance of pay equity and as such sales compensation is structured by role level and account segment; your OTE is set for your specific position and is not subject to negotiation. In addition to base and variable compensation, we offer a comprehensive total rewards package. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • Please note: Payscale's Talent Team set up limits on the number of times candidates can apply. The following limits apply to all roles at Payscale: • Candidates may not apply more than 3 times in 60 days to any job within a similar scope. • Candidates may not reapply to the same role within 90 days if not presented with an offer • Please enter your full legal name. • Please enter your preferred name. • Please enter your personal email address. • Please upload your document (preferably as a PDF file). • or drag and drop here • Please enter the link to your LinkedIn profile. • Please enter your personal phone number. • Please include your legal street address • City that you live in • State or province that you live in • Country that you live in • This includes OPT & H1B visas. • If yes, please enter their name. • Cover Letter, Portfolio, Projects, etc • Is there anything else you’d like us to know about you? • Asian or Asian American • Black or African American • Hispanic or Latine • Indigenous or Native American • Native Hawaiian or Other Pacific Islander • I prefer not to answer • Another Gender Identity • Heterosexual / straight • Person with disability • Refugee or immigrant • None of the above • Yes I am in active military • Yes I am a veteran • No I am neither in active military or a veteran • Payscale may use Artificial Intelligence with this application. Learn more.
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