Payscale - Senior Product Marketing Manager
Requirements
• 7+ years of product marketing experience, including time in a senior or lead contributor role • Experience in a B2B SaaS company -- ideally with complex products, multiple buyer personas, or platform/suite positioning • Proven track record of owning and executing full-cycle, multi-stakeholder product launches • Strong strategic instincts with the ability to connect product capabilities to business outcomes, revenue strategy, and competitive positioning • Demonstrated ability to build messaging frameworks -- not just execute against existing ones • Executive presence and communication skills -- comfortable presenting to and influencing C-suite and senior Sales leadership • Strong cross-functional instincts -- knows how to align Product, Sales, Enablement, and CS without formal authority • Proficiency with tools including Gong, Salesforce, Seismic, and Tableau • Track record of mentoring others and raising the floor on team performance • Payscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter. • In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs. • If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements: • High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable Wi-Fi signal. • Device for Multifactor Authentication (MFA/2FA) - smartphone, tablet, etc. • When it matters (usually no more than a few times a year) we take the time to gather for in-person events. • Payscale has employees across the US, Canada, UK, The Philippines and Romania however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.
Responsibilities
• Strategic Narrative and Positioning: Shape and evangelize the strategic narrative for your product or solution area -- connecting market trends, customer pain points, and competitive gaps to company-level positioning and long-term vision. You are not just telling the story; you are writing it. • Messaging Frameworks and Scalable PMM Systems: Build frameworks for scalable messaging development that enable other PMMs and cross-functional teams to align on differentiated value propositions, proof points, and market readiness. You raise the bar for the whole team. • AI-Powered Intelligence and Workflow Design: Leverage AI tools to design scalable, repeatable intelligence workflows — from synthesizing Gong call data and competitive signals into executive-ready insights, to building content pipelines that extend PMM bandwidth. At this level, you're not just using AI to work faster; you're thinking architecturally about how it integrates into your product area's GTM motion. • Customer Segmentation and Persona Leadership: Lead cross-functional customer segmentation and persona evolution -- ensuring precision across all buyer stages and influencing how the business targets and speaks to ideal customer profiles. • GTM Strategy and Launch Leadership: Own end-to-end GTM strategy for your product area -- from positioning and launch sequencing to sales readiness and market measurement. Proactively align stakeholders across Sales, Product, Enablement, and CS around shared goals, ensuring launches land with clarity and consistency. • Executive Influence and Strategic Synthesis: Translate complex capabilities into clear, compelling stories that influence revenue strategy, pricing and packaging, and customer lifecycle programs -- anchored in data, feedback, and voice of customer. Serve as the go-to expert on product-market fit, frequently consulted by Sales, Product, and Leadership on GTM decisions, product direction, and customer impact. • Market and Competitive Intelligence: Anticipate shifts in the market landscape and proactively recommend messaging, GTM, or product adaptations that align with future customer and business needs. Connect product marketing outcomes to enterprise KPIs -- revenue, retention, and brand equity. Use AI-assisted research and synthesis tools to maintain a continuous, real-time pulse on the market -- not just a quarterly snapshot. • Cross-Functional Leadership: Build trust and alignment across functions by fostering open communication, surfacing friction points early, and navigating cross-functional priorities with empathy and transparency. Lead high-pressure, cross-team initiatives -- modeling calm decision-making, accountability, and a solution-oriented mindset in ambiguity. • Mentorship and Team Elevation: Mentor and uplift others across the marketing and product orgs, sharing expertise generously and raising the bar for collaboration and execution. Help the team operate at the next level.
Benefits
• All around awesome culture where together we strive to live our 5 values: • Data informed decision making. • Customer first. Always. • Succeed together. • Relentless about results. Obsessed with excellence. • Lead the change. Shape the standard. • An open and inclusive environment where you’ll learn and grow through programs and resources like: • Monthly company All Hands meetings • Regular opportunities for executive leadership exposure through things like AMAs • Access to continued learning & development opportunities • Our commitment to a continuous feedback culture which allows us to drive performance and career growth • A growing network of Employee Resource Groups • Company sponsored volunteer hours
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