rainfocus - Sr. Product Marketing Manager - Audience Engagement
Requirements
• 5 to 10+ years of successful B2B software product marketing or product management experience. • Deep expertise in CRM ecosystems (especially Salesforce) and the Revenue Action Orchestration (RAO) category. • Ability to position AI-driven insights and shift messaging from static dashboards to real-time guided revenue execution. • Background marketing to CROs, RevOps, and Sales Operations leaders. • Track record of successfully launching innovative products that deliver measurable business results. • Experience working in agile SaaS environments with continuous delivery models. • Strong grasp of enterprise service models alongside sales and marketing dynamics. • Familiarity with the event management software market and the unique challenges of large-scale user conferences. • Ability to independently manage large-scale, cross-departmental initiatives and remove blockers without supervision. • Proven ability to proactively identify and solve undefined business gaps. • Strong mentorship skills to turn individual expertise into a shared asset for the team. • MBA or compelling comparable experience required
Responsibilities
• Educate audiences, internal teams, and buyers on the shift toward agentic sales in a highly agile manner. • Direct the full lifecycle of strategic growth initiatives while aligning Sales, Product, and Finance departments. • Architect AI-driven systems and frameworks that solve business bottlenecks and increase the team's velocity. • Take complete accountability for product marketing deliverables to drive results, even amidst cross-functional ambiguity. • Conduct market research to inform long-term strategy, strategic product themes, and agile roadmaps. • Build business cases and financial models for product innovation. • Execute the go-to-market strategy for the sales product line, heavily focusing on the Salesforce/CRMs, data strategies, and integrations in the RAO space. • Partner with product owners to align solutions with business goals and customer needs. • Develop compelling value propositions, pricing, and messaging that translate complex RAO concepts into clear revenue ROI. • Equip sales and account managers with effective enablement tools and marketing assets. • Manage the release process to ensure marketing, sales, service, and support are fully prepared for new features. • Engage directly with Fortune 500 companies to understand their challenges and fuel product innovation.
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