Addepar - Sr. Product Marketing Manager - Enterprise and Institutions
Requirements
• 4–8 years of product marketing experience. Experience with B2B SaaS, financial services, fintech, wealth management, or investment management preferred. • Full-stack product marketer with experience researching client segments and developing strong value propositions, messaging, enablement, and associated content. • Gifted storyteller with excellent writing and communication skills who can translate sophisticated and technical capabilities into customer benefits that resonate with target audiences. • Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative. • Experience designing and rolling out go-to-market strategies using multiple marketing channels and content types to drive awareness, engagement, and adoption. • Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment. • Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high-visibility launches to market. • Ability to work independently, prioritize efficiently, anticipate roadblocks, and escalate when needed. • Our Values • Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes. • Act Like an Owner - • Build Together - Collaborate to unlock the best solutions. Deliver lasting value. • Build Together - • Champion Our Clients - Exceed client expectations. Our clients’ success is our success. • Champion Our Clients - • Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry. • Drive Innovation - • Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset. • Embrace Learning -
Responsibilities
• Develop and execute a comprehensive product marketing strategy for the enterprise and institutional client segments in alignment with company and platform goals • Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, buying committees, customer journey, and sales cycle. • Build deep working relationships with the dedicated Sales and Relationship Management teams supporting this segment’s growth and expansion. • Define product positioning and craft compelling messaging that clearly articulates Addepar’s value proposition and resonates with enterprise and institutional audiences. • Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources that support segment-specific solutions and use cases. • Manage the product and feature launch process for the enterprise and institutional client segments in collaboration with Product, Marketing and GTM teams • Produce thought leadership and product educational content that builds awareness and reinforces Addepar’s leadership with enterprise and institutional audiences. • Research and monitor the market, industry, and competitive landscape to identify key trends and inform competitive positioning. • Scope, build, and launch scalable segment resources, including client education and co-branded marketing materials.
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