centivo - Director Product Marketing

Buffalo, New York, United States$155k - $165k2mo ago

Remote Director NA Product Marketing Manager Product Marketing B2B Market Research Reporting Sales Enablement

Requirements

• 5–7 years of experience in employer health benefits — with B2B product marketing experience and/or as a broker/consultant • Exceptional written, verbal, and visual communication abilities across various mediums and assets used in the sales and marketing processes • Demonstrated track record of driving growth results with strategic, data-driven insights, collaboration, and influence • Well versed in macro healthcare trends and how they impact the employer market • A self-starter with a demonstrated track record in solving problems, generating new ideas, and driving results in fast-moving, growth-oriented environments • CENTIVO VALUES: • Resilient – This is wicked hard. There is no easy button for healthcare affordability. Luckily, the mission makes it worth it and sustains us when things are tough. Being resilient ensures we don’t give up. • Uncommon - The status quo stinks so we had to go out and build something better. We know the healthcare system. It isn't working for members, employers, and providers. So we're building it from scratch, from the ground up. Our focus is on making things better for them while also improving clinical results - which is bold and uncommon. • Positive – We care about each other. It takes energy to do hard stuff, build something better and to be resilient and unconventional while doing it. Because of that, we make sure we give kudos freely and feedback with care. When our tank gets low, a team member is there to be a source of new energy. We celebrate together. We are supportive, generous, humble, and positive.

Responsibilities

• Product Marketing Strategy & Leadership Report to the Head of Product and play a lead role in shaping Centivo's product marketing function. • Customer Research & Persona Development Develop a deep understanding of our audiences, including their needs, goals and challenges, and translate these into actionable insights to improve marketing effectiveness and product development. • Positioning & Messaging Develop value propositions that resonate with our audiences by clearly describing how our products and services solve their challenges, highlighting features and benefits that are differentiating in the market. • Competitive Landscape Intelligence Understand the competitive landscape and enable our National Account Sales team to communicate how our product is better positioned to solve our customers' challenges than competitors' products. • Sales Enablement Develop National Account sales decks, product demos and collateral (e.g., case studies, sell sheets) that enable Sales to clearly communicate how our product solves our customers' challenges, close deals faster and improve conversion rates. • Product Packaging & Pricing Create product packages and pricing aligned to audiences, considering their needs and competitor pricing to close deals faster and improve conversion rates. • Partner Marketing Create co-marketing partnership opportunities that also serve our audience. • Product Launch Planning & Execution Manage product launch efforts in collaboration with Product and other marketing teams, determining appropriate launch strategy and plan for each product release/feature, in the context of broader product positioning and messaging narrative. • GTM Retrospectives Design and deliver quarterly and annual GTM retrospectives based on closed/won analysis and interviews, internal surveys, and demand gen programs/campaign learnings. • Marketing Influence Collaborate with the rest of the marketing teams to develop content and campaigns with messaging that resonates with our audiences.

Benefits

• $155K – $165K • Offers Equity • Offers Bonus • Pay TransparencyThe ranges we place in our job postings reflect what we anticipate to be the minimum to maximum of the base salary for this role. Additionally, our overall benefits package includes a few things you may consider towards a total compensation such as bonus, health benefits (some employer paid), PTO, and equity option grants. • Pay Transparency • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Please share a brief example of a strategic contribution you have made in a large employer market context. This could include a new market opportunity you identified, a value proposition or messaging framework you developed, or a competitive assessment that uncovered new opportunities.