CoLab Software - Senior Product Marketing Manager
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Requirements
• You’re someone who enjoys doing the hard work of clarity. • You’re comfortable learning complex domains and explaining them precisely — not by simplifying them into buzzwords, but by understanding how things actually work. You can take a vague idea (“this could be a big launch”) and turn it into a concrete, executable plan with clear messaging and next steps. • You’ll thrive here if you: • See strategic guardrails as a shortcut to stakeholder alignment, not a cumbersome restriction • Ask sharp questions and respectfully push for clarity • Care deeply about whether your work actually lands with customers and internal teams • Enjoy fast paced marketing with quick and frequent iterations • You’re less likely to enjoy this role if you: • Prefer an early stage product marketing role, with undefined company positioning • Want to execute launch plans, but not be involved in building them • Get uncomfortable engaging deeply with technical or industry-specific concepts • 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically • Experience with customer research and proficiency in using data and insights to inform product and GTM strategy. • Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership. • A combination of strategic product marketing experience and hands-on tactical execution. • Ability to effectively engage with and influence internal and external stakeholders. • Extra Details • This is a full-time, permanent position with a competitive compensation package that includes stock options. • Extended health and benefits package, including unlimited paid vacation and RRSP matching. • Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL. • Equity Note • Frequently cited statistics show that people who identify with historically marginalized groups are likely to apply to jobs only if they meet 100% of the qualifications. We encourage you to help us break that statistic and apply even if you don’t meet every single qualification—your potential is what matters most to us.
Responsibilities
• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets • Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts • Partner with Product Management to understand the roadmap and own all launch logistics • Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams • Own messaging and effectiveness for key website pages, including product, feature, and use case pages • Build deep expertise in competitive solutions and support high-stakes competitive deals • Contribute to ongoing product content between launches, not just at major release moments • Review and elevate messaging across marketing, especially for technical or product-focused content
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