OpenSesame - Senior Product Marketing Manager
Responsibilities
• Revenue Enablement: Act as a subject-matter expert on messaging, market position, and competition. Develop GTM assets, case studies, and battlecards to aid the sales process. • Revenue Enablement: • Go-to-Market - You’ll own the end-to-end GTM for the new product & features launching, from positioning & messaging, to asset creation, GTM launch management and internal enablement. You’ll collaborate with Product, Sales, Marketing and Customer Success teams to help create and test the positioning & messaging for your portfolios, which may include technology products and features, partnerships, or publishers. • Go-to-Market • GTM Impact Analysis: Plan and execute ongoing analysis of the sales funnel, collateral kit, and GTM strategy inclusive of Win/Loss, sales cycle, engagement, and response. • GTM Impact Analysis: • Launch Program: Build and manage a company-wide launch process for planning and directing the scope, schedule, and execution of our most critical moments. • Launch Program: • Market Research: Stay ahead of market trends, customer needs, and competitor moves. Engage with analysts and other industry stakeholders to build our brand and inform strategy. Use your insider-knowledge of our personas and industry to shape our unique approach to market. • Market Research: • Messaging & Positioning: Build a compelling narrative around our products and value that we can take to market and win with. Help the organization tell our story more effectively by developing and aligning messaging, value propositions, and audiences.
Benefits
• Benefits: Benefits include comprehensive medical, dental, and vision coverage, flexible PTO, 401(k) matching, incentive stock options, volunteer time off, Employee Resource Groups, and a generous professional development program with dedicated annual time off for learning and growth. • Equal Employment Opportunity: OpenSesame is an Equal Employment Opportunity and Affirmative Action employer that values and welcomes diversity. We do not discriminate on the basis of various legally protected characteristics, including criminal history, and strive to provide reasonable accommodations to qualified individuals with disabilities. We prioritize safety and security and may use your information accordingly, and you can contact us for assistance or accommodations during the job application process. • Equal Employment Opportunity: • Pay Transparency: At OpenSesame, we prioritize pay transparency, fairness, and equity to create a positive and inclusive work environment, regularly reviewing our compensation practices to align with our values and goals. We provide competitive and fair compensation to our employees based on their skills, experience, and performance. • Pay Transparency:
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