Fleetio - Director, Product Marketing, GTM Strategy
Requirements
• You're equal parts strategist, storyteller, operator, and builder. • You love turning complex products into simple customer stories that help sales teams win. You think beyond launches—you think about commercialization, adoption, pipeline, and revenue. You understand that great product marketing isn't about creating more assets. It's about building systems. • You've partnered closely with Product, Sales, Enablement, Marketing, Customer Success, and executive leadership to define positioning, create value messaging, develop repeatable sales motions, and improve how products reach the market. • You're comfortable creating the strategy yourself while also building the playbooks, messaging, presentations, and processes needed to make it real. • Most importantly, you're excited about building a function that doesn't exist today. • Your impact • Your impact • GTM Strategy & Commercialization • Create repeatable frameworks that consistently bring new products to market. • Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships. • Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch. • Establish scalable launch readiness processes that support both major launches and continuous product innovation. • Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership. • 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS. • Experience building commercialization, product marketing, or GTM programs from the ground up. • Strong expertise in positioning, messaging, value frameworks, and sales enablement. • Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing. • Proven ability to translate product innovation into commercial success. • Experience creating repeatable GTM operating models and launch processes. • Excellent executive communication and storytelling skills. • Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology. • A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.
Benefits
• Multiple health/dental coverage options (100% coverage for employee, 50% for family) • Vision insurance • Incentive stock options • 401(k) match of 4% • PTO - 4 weeks (increases at year two!) • 12 company holidays + 2 floating holidays • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid) • FSA & HSA options • Short and long term disability (short term 100% paid) • Professional development funds • Wellbeing fund - $150 quarterly • Business expense stipend - $125 quarterly • Mac laptop + new hire equipment stipend • Fully stocked kitchen with tons of drinks & snacks (BHM only) • Remote working friendly since 2012 #LI-Remote • Fleetio provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all. All employment is decided on the basis of qualifications, merit and business need. • This application is not intended to and does not create a contract or offer of employment. Employment with Fleetio is at will. • If you have a disability or a special need that requires an accommodation to fill out the online application, please let us know by calling (205) 718-7500.
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