TEGNA Inc. - Director, Product Marketing
Requirements
• 10+ years in product marketing, with meaningful experience in digital content, CTV, or streaming media (ad tech, media company, or streaming platform background preferred) • Demonstrated leadership experience — prior people management preferred, but strong mentorship and cross-functional leadership also considered • Proven track record building messaging and positioning for advertising or media products, ideally in a DSP, ad platform, or programmatic environment • Demonstrated success partnering cross-functionally with Product and Sales, including building sales enablement materials that directly drove revenue • Experience working with or selling to local and regional agencies is a strong plus • Excellent written and verbal communication skills, able to translate technical/product complexity into clear, persuasive messaging for both internal and external audiences • Comfortable operating in a fast-changing, ambiguous market and adapting messaging as the competitive and product landscape shifts • Bachelor's degree required; MBA a plus but not required • Location and Reporting • New York City or Washington, D.C. metro area preferred but not required; hybrid work model • Reports directly to the VP of B2B and Integrated Marketing • Manages: Product Marketing Analyst • Some travel expected for sales meetings, agency visits, and industry events #LI-MS1 • $140,000—$170,000 USD
Responsibilities
• Product and Sales Collaboration • Partner deeply with Product to translate CTV/streaming and Premion DSP capabilities into positioning, messaging, and sales-ready narratives • Build strong working relationships across product, sales, customer success and other key stakeholders to stay ahead of roadmap changes and market shifts
Benefits
• TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. • Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. • Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. • TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. • Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union. • EEO statement
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