Newsela - Senior Product Marketing Manager, Core (Remote, US)

• Lead Strategic GTM Execution: Architect, lead, and execute end-to-end GTM strategies for national and state-level core curriculum launches, driving market awareness, demand generation, customer adoption, and revenue growth. • Lead Strategic GTM Execution: • Own Positioning, Messaging & Persona Development: Define and evolve the core positioning, value propositions, and messaging architecture for Newsela Threads & Themes. Map out key buyer personas across the K–12 purchasing hierarchy and align messaging directly to their specific pain points and buying triggers. • Own Positioning, Messaging & Persona Development: • Drive Market, Competitor & Customer Intelligence: Serve as the definitive voice of the customer and market expert for Core ELA. Deeply analyze buyer behavior, district decision-making cycles, and competitive offerings, translating these insights into actionable strategies that directly inform product roadmaps, sales motions, and marketing programs. • Drive Market, Competitor & Customer Intelligence: • Drive Account-Based Marketing (ABM) & Field Alignment: Partner closely with Sales, Revenue Marketing, and RevOps to build and execute high-touch ABM strategies targeting high-value district adoption opportunities, state-level adoptions, and key curriculum decision-makers. • Drive Account-Based Marketing (ABM) & Field Alignment: • Enable Revenue Teams & Sales Motions: Translate market and persona insights into high-impact sales enablement—equipping Sales and Customer Success teams with pitch decks, product training, competitive battlecards, print sample kits, and objection-handling guides to win core curriculum deals. • Enable Revenue Teams & Sales Motions: • Shape Operational Workflows: Partner cross-functionally with Product, Sales, RevOps, Content, and Marketing to establish and optimize GTM processes, communication cadences, and operating models that improve alignment and execution. • Shape Operational Workflows: • Build Thought Leadership & Content Marketing: Champion the instructional vision of Newsela Threads & Themes. Develop thought leadership assets, white papers, content marketing campaigns, and educator resources that position Newsela as a premier provider in the K–12 Core ELA space. • Build Thought Leadership & Content Marketing: • Collateral & Multi-Channel Content Execution: Translate strategic positioning and messaging into compelling customer-facing content across sales collateral, digital channels, campaigns, and enablement resources, ensuring consistency and alignment with GTM objectives. • Collateral & Multi-Channel Content Execution: • Measure & Optimize GTM Performance: Define success metrics, evaluate GTM effectiveness, and leverage performance insights to optimize strategies, improve customer adoption, and drive business results. • Measure & Optimize GTM Performance: • 7+ years of experience in product marketing, go-to-market strategy, or related marketing roles, with demonstrated success leading complex product launches and cross-functional initiatives. • Deep Buyer & Market Expertise: Thorough understanding of K–12 education buying cycles, district procurement processes, and key personas (district leaders, curriculum directors, and educators). Proven track record of leveraging buyer insights and competitive intelligence to influence GTM strategy and sales motions. • Deep Buyer & Market Expertise: • GTM Strategy & Business Impact: Proven track record of developing and executing GTM strategies that drive measurable business outcomes, including market adoption, customer engagement, and revenue growth. • GTM Strategy & Business Impact: • Mastery of Positioning & Messaging: Exceptional ability to distill complex core curriculum capabilities, instructional frameworks, and research into clear, differentiated positioning and customer-centric messaging. • Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul. • Health & Wellness: • Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs! • Work From Home: • Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more! • Supporting ALL Families: • Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security. • Financial Wellbeing: • Time Off: Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st). • Time Off: • Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela. • Professional Development: • Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers. • Make A Difference: • Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. We deliver integrated, AI-powered solutions designed to unlock student engagement, empower teachers, and drive meaningful learning outcomes. Our suite of products supports knowledge and skill development, writing practice, daily instruction, assessment, and data-informed decision-making across K–12 classrooms. Grounded in learning science research, Newsela’s solutions integrate content, assessment, and analytics to help educators track progress, understand student outcomes, and deliver high-impact instruction that supports every learner. • Final compensation will be determined based on the candidate’s individual skills, qualifications, and experience. Total compensation for this role also includes incentive stock options and benefits.