• Develop positioning, messaging, and core narratives for feature releases, key launches, and strategic product narratives
• Partner closely with Product management, Engineering, and Design to refine how products are presented across in-product and external surfaces
• Create and coordinate launch deliverables such as changelogs, demos, enablement materials, email, social copy, and go-to-market communications
• Equip Sales, CX, and other customer-facing teams with the context and materials they need to communicate new launches effectively
• Bring customer insight, product understanding, and market context back into product and launch decisions