procurify - Manager, Marketing Operations
Requirements
• 3–5 years of experience in Marketing Operations, Growth Operations, or related roles, in a B2B SaaS or high-growth technology environment • Hands-on experience supporting campaign execution, demand generation, and marketing performance tracking • Experience working with modern marketing and CRM tools, including: • Salesforce CRM • Analytics platforms such as Google Analytics or Amplitude • Experience working with marketing data, reporting, and campaign analysis • Exposure to automation or AI-enabled tools in marketing workflows or reporting • Strong experience with Marketo and working knowledge of Salesforce CRM • Solid understanding of campaign operations, lead lifecycle management, and marketing attribution • Experience analyzing marketing performance data and building reports (e.g., BI tools such as Metabase or similar) • Familiarity with customer engagement platforms such as Intercom, including experience connecting product usage data to communications workflows • Experience supporting Product Marketing programs, including product launches, interactive demo tooling, and webinar operations. • Strong attention to detail and commitment to data quality • Ability to translate marketing requirements into scalable processes and systems • An AI-forward mindset in applying automation and AI tools to improve marketing workflows and reporting • Ability to drive adoption of new processes and tools through training, documentation, and stakeholder buy-in • Maintain a professional and current LinkedIn profile, ensuring it is updated upon joining Procurify to reflect their new role and maintain a consistent company presence
Responsibilities
• CAMPAIGN OPERATIONS & EXECUTION • Support the execution of marketing campaigns across channels, ensuring accurate setup, tracking, and documentation • Maintain campaign tracking frameworks to ensure consistent reporting • Partner with Demand Generation to ensure campaigns are measurable and structured for performance analysis • LEAD LIFECYCLE & FUNNEL MANAGEMENT • Maintain and optimize lead lifecycle processes, including lead capture, scoring, routing, and nurture programs • Ensure clear handoff between Marketing and Sales through defined processes and data consistency • Monitor funnel performance and identify opportunities to improve conversion rates and lead quality, including progression from MQL to SQL and beyond • MARKETING ATTRIBUTION & PERFORMANCE • Support marketing attribution and campaign performance analysis across channels • Track and report on key marketing metrics, including conversion across lifecycle stages (e.g., MQL → SQL → pipeline) and overall pipeline contribution • Translate performance data into actionable insights for marketing stakeholders • TECHNOLOGY & TOOLS MANAGEMENT • Administer and optimize Marketo and support marketing use of Salesforce CRM • Own the administration and optimization of Intercom for customer-facing communications, ensuring it is properly configured to leverage product usage data for precise audience targeting. • Ensure systems are properly integrated and aligned with marketing workflows • Support the adoption and optimization of tools such as Gong where relevant to marketing insights • Contribute to improving workflows through automation and AI-enabled tooling • DATA ANALYTICS & REPORTING • Build and maintain dashboards and reports to provide visibility into campaign performance, funnel metrics, and marketing KPIs • Analyze marketing data to identify trends, performance gaps, and opportunities for improvement • Translate data into clear, actionable insights to support marketing decision-making • DATA QUALITY & GOVERNANCE • Maintain data quality across marketing systems, including lead and campaign data • Establish and enforce best practices for data entry, tracking, and reporting • Support a reliable source of truth for marketing and pipeline data • CROSS-FUNCTIONAL COLLABORATION • Partner closely with Demand Generation, Content Marketing, Product Marketing, Sales, and RevOps teams to align processes and reporting • Act as a key operational partner to Marketing, supporting campaign execution and performance visibility • Contribute to initiatives that improve marketing efficiency and pipeline generation
Benefits
• WE’RE BUILDING A PRODUCT THAT MATTERS. • Procurify is redefining how organizations manage spend - transforming a historically manual, reactive process into a strategic advantage. Today, hundreds of companies trust us to manage billions in spend, and we’re just getting started. • With fresh investment, a strong product foundation, and big ambitions in AI and payments, we’re entering our next phase of growth. That means a real opportunity to shape what we build, how we scale, and the impact we have on our customers. • The best part? The team. We’re a group of builders who move fast, think big, and show up for each other. No egos, no passengers — just people who want to do great work and win together. • If you’re looking for a place where you can make a real impact alongside a team that raises the bar, you’ll fit right in. • BE EMPOWERED TO DO YOUR BEST WORK • We’ve created an environment where personal and professional growth is a real priority. Some of the great perks we offer include: • Flexible working: We’re a remote-first organization with flexible working hours. Work anywhere from within Canada! • Responsible time off: We offer a flexible approach to time off; we trust our team to take the time they need to rest and recharge while staying accountable to their commitments. • Extended health benefits: We prioritize our team’s health and well-being. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account. • Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns. • Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program. • On Target Earnings Range: $94,000 - $118,00 (This range is dependent on experience, with a component of these earnings made up of variable pay and not inclusive of any benefits or equity that might exist in your total compensation package.)
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