viz.ai - Marketing Operations Manager
Responsibilities
• Own the lead management process including scoring, MQL lifecycle and follow-up SLAs. Partner with marketing, sales, sales ops and rev ops to monitor lead quality and optimize conversion. • Design & maintain audience segmentation frameworks to power campaigns. Process event and campaign lists, use AI and enrichment tools to identify ICP contacts, and continuously refine audiences based on performance data, sales feedback, and business priorities. • Maintain campaign data integrity, ensuring campaign responses, attribution and lead disposition data is captured cleanly and consistently. Partner with RevOps to keep performance visible and actionable. • Administer and optimize the marketing tech stack (Pardot, Salesforce, website chat, ZoomInfo, LinkedIn Sales Navigator), driving utilization and partnering with vendors on new capabilities and best practices. • Leverage AI tools and agents to streamline workflows, improve productivity, and enhance the quality and speed of marketing operations. • WHAT SUCCESS LOOKS LIKE: • Lead routing, scoring, and follow-up SLAs are running efficiently with lead quality and conversion rates trending positively. • Dashboards are monitored regularly, with campaign performance, attribution and pipeline contribution tracked and trusted and positive momentum shared regularly. • The marketing database is clean, enriched, and aligned to ICP criteria, with new contacts processed accurately and efficiently. • Segmentation is maintained and automated so the right audience receives the right message at the right time. • The marketing technology stack is optimized, well adopted and supporting campaigns. • Processes are documented, scalable, and proactively improved as business needs evolve. • WE ARE LOOKING FOR: • At least 3 years of experience in marketing operations, ideally in a B2B SaaS or healthcare technology environment • Hands-on experience with marketing automation and CRM platforms, with a strong understanding of lead management, campaign operations, data quality, and reporting best practices. Experience with Pardot and Salesforce is strongly preferred. • Demonstrated ability to manage multiple projects and priorities while maintaining strong attention to detail and execution quality. • A proactive, self-directed approach to problem solving, with the ability to quickly understand business context and apply learnings across initiatives. • Experience using AI tools, automation platforms, and modern productivity technologies to improve efficiency and scale operational processes. • Strong analytical, organizational, and communication skills, with the ability to collaborate effectively across Marketing, Sales, and Revenue Operations. • A collaborative team player who takes ownership, follows through, and contributes positively to a fast-paced environment.
Benefits
• Base Saalry $107.1K – $140K • Offers Equity • Offers Bonus • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • Yes, I have a disability, or have had one in the past • No, I do not have a disability and have not had one in the past • I prefer not to say/answer • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Black or African American • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Native Hawaiian or Other Pacific Islander • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
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