Xpansiv - Senior Manager, Marketing Operations
Requirements
• 4-8 years of marketing operations experience in B2B SaaS environments, with 2+ years of marketing ops leadership experience preferred • Hands-on administration experience with leading marketing automation solutions and working knowledge of Salesforce Sales Cloud (CRM) • Built lead scoring and lifecycle automation at scale; delivered attribution that stakeholders trust • Implemented and led scaled-up adoption of AI tools for key GTM workflows • Developed excellent documentation and stakeholder enablement practices • Experience developing consent and privacy programs across US and EU, and building preference/subscription centers • Energy or environmental commodities industry experience • You are strategic and scrappy, with the ability to not only design systems and processes but also create and execute in a hands-on fashion • You are a natural collaborator who effectively builds consensus with cross-functional stakeholders and develops successful long-term relationships with distributed colleagues • You bring a disciplined, process-oriented perspective while remaining agile and responsive to business needs • You love to build and are comfortable starting from a blank slate • You have the ability to travel ~10% • What can you expect throughout the interview process: • Step 1- Shortlisting of resume & Recruiter screening • Step 2- "Get to know you" interview with the hiring manager • Step 3- Interview with the key stakeholders • Step 4- Case study Interview • Step 5- Executive Interview + Final Hiring Manager Interview
Responsibilities
• MAP Mastery: Administer and evolve Salesforce Marketing Cloud Account Engagement (Pardot), including configuration, integrations, data sync, and release management; you will develop a reliable command center for marketing • Data and Process Management: Own marketing data architecture, campaign taxonomy, and documentation, and continually enhance lead scoring, routing, and lifecycle automation; your systems thinking will power efficient pipeline and revenue growth • Reporting and Attribution: Create and mature reports and attribution capabilities to deliver clear information and practical insights; your work will provide the heartbeat of our GTM intelligence • Website Management: Oversee website operations/reporting and manage our outside web agency; your pride in managing Xpansiv’s front door will produce excellent brand and demand outcomes • Consent and Privacy Management: Establish consent and privacy operations and a global preference/subscription center; your pragmatic approach will ensure compliance and deliverability in a way that supports the business
Benefits
• Compensation for this role will vary among specific regions due to geographic differentials in the labor market, actual pay will be determined considering factors such as relevant skills and experience, knowledge, education and training. However, compensation is expected to be as follows: • $160,000 -$178,000
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