ncontracts - Senior Manager Event Marketing

• Industry Event Program Management • Own the full lifecycle of 100–120 annual industry conferences — from event selection and contracting through onsite execution and post-event follow-up • Manage national and state association events, tradeshows, speaking engagements, customer summits, field events and new event programming in new verticals. • Evaluate event performance against pipeline and retention benchmarks; make data-informed recommendations on portfolio optimization • Run quarterly assessments of events and lead generation processes and adjust as needed • Continually innovate ideas for sponsorship deliverables and activations • Manage association partner relationships, including contract negotiations, vendor management, and sponsorship fulfillment. • Track and report event ROI, lead generation, and pipeline contribution; use data to optimize the annual event portfolio and inform budget decisions. • People Leadership • The role directly manages 2 employees. • Provide coaching, development support, and day-to-day oversight • Foster a collaborative, accountable team culture consistent with Ncontracts' values • Sales & Cross-Functional Partnership • Serve as the primary Events liaison to the Sales team for industry conference planning and post-event follow-up • Support post-event lead routing, follow-up accountability, and Salesforce pipeline attribution in partnership with marketing ops • Assist sales team members with proper lead capturing best practices • Collaborate with Marketing channels on pre- and post-event campaigns tied to industry events • Ncontracts-Produced Events Support • Support the Events team with fulfillment of Ngage (Annual User Conference) and other Ncontracts-produced events • Participate in the Ngage logistics committee; other committees may be assigned as needed • Assist with pre-con training and onsite coordination for hosted events as needed • Operational Excellence • Support annual calendar planning and ongoing event budget management and reconciliation • Manage project timelines and deliverables to ensure program goals and KPIs are achieved • Communicate program logistics to key stakeholders to ensure seamless coordination • Manage pre-con trainings with cross-departmental colleagues to review onsite expectations • Remain available during events (including nights and weekends) for any onsite troubleshooting needs • Alert manager about risks and deviations to plan and make recommendations for corrective action • Oversee event marketing software selection, maintenance, and ongoing continuous improvement (project management platforms, event technology such as iCapture, Cvent, HubSpot, etc.)