GoFundMe - Senior Manager, Experiential Marketing

• Function Leadership • Function Leadership • Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals. • Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency. • Manage the Experiential Marketing budget and ensure programs deliver measurable ROI. • Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement. • Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders. • Collaborative: Flagship Event Ownership • Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference. • Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality. • Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event. • Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures. • Field Events & Activations • Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations. • Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes. • Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation. • Team Leadership • Team Leadership • Manage and develop a team of direct reports and contractors. • Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture. • Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence. • Measurement & Optimization • Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI. • Use post-event data and field insights to continuously improve event formats, content, and targeting strategy. • Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging. • Cross-Functional Alignment • Act as the primary events partner to Sales, Customer Success, and Product — translating business priorities into event strategy. • Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals. • Represent Experiential Marketing in leadership planning cycles and cross-functional forums. • 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team. • Proven track record leading large-scale B2B events — ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management — with direct accountability for pipeline impact. • Demonstrated ability to build or scale an events function, not just execute within one. • Executive presence and comfort presenting strategy and results to senior leadership. • Strong cross-functional instincts — experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level. • Budget ownership experience and a rigorous approach to ROI tracking and reporting. • Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar. • Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred. • Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools. • Willingness to travel up to 30% of the time. • Preferred • Preferred • Bachelor's degree in Marketing, Communications, or a related field. • Experience building or scaling event programs in a high-growth company.