Practice Better - Senior Manager of Brand Marketing
Requirements
• 6–10 years of brand and content marketing experience, with meaningful time in a senior individual contributor or early people-manager role • Proven track record at a SaaS company in the $25M–$100M ARR range, ideally 75–200 employees: you know what it means to be the brand at a company, not just work on it • Experience in health, wellness, or health-adjacent tech is a strong plus. Familiarity with the practitioner mindset and the trust dynamics of this space will accelerate your impact • You have built brand positioning and content strategy from near-scratch and shipped programs that moved commercial metrics • You've run PR and earned media without an agency: you know how to pitch, build relationships, and generate coverage through craft and persistence, not just budget • How You Work • You are equally comfortable setting brand strategy on Monday and reviewing a content brief on Tuesday: context-switching between thinking and doing is your default mode • You manage people by showing them, not just telling them: a player-coach who raises the bar through example • You are data-literate without being data-dependent. You know how to build a case for brand investment before all the proof exists • You thrive where the path isn't fully paved: you don't wait for a playbook, you write one • You're a strong cross-functional collaborator. At this stage, brand requires influence without authority and trust built through consistent output • What this role is not • This is not a brand management role at a company with a fully established identity. It is not a role for someone who needs a large team, a fully-formed playbook, or an agency to do their best work. It is not a role where 'raising awareness' without measurable impact is an acceptable outcome. And it is not a role where strategy ends at the deck: execution is half the job. If you are energized by ownership, ambiguity, and the challenge of building something that genuinely didn't exist before, this is for you.
Benefits
• At Practice Better, we believe in pay transparency, equity, and fairness. We benchmark compensation against similar-stage, high-growth SaaS companies in both Canada and the United States and review our salary bands regularly to ensure they remain competitive and aligned with market trends. • Each role has a defined pay range based on its level, scope, and geographic location. Final offers are determined by several factors, including experience, demonstrated skills, and location, to ensure consistency and equity across our team. • Anticipated Salary Range (Canada): $125,000 - $135,000/year CAD • We take a holistic approach to compensation, combining salary, benefits, and flexibility. Our goal is to provide total rewards that support both your professional growth and personal well-being. • We offer a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage from day 1, as well as RRSP matching, generous paid parental leave, and annual learning stipends. • Remote-First, Connected Culture • Our remote-first model gives you autonomy and flexibility, with optional access to our downtown Toronto office for in-person collaboration. We also host regular off-sites and team gatherings across North America, because connection, creativity, and shared moments matter. • Wellness and Growth • Wellness and Growth • Unlimited vacation, built on trust, clear expectations, and real support for taking time off • Company RRSP program with employer-matched contributions • Comprehensive health and dental benefits from day 1 • $750 annual Health & Wellness Allowance • $1,000 annual Learning & Development Allowance to support your growth • $500 annual Home Office Allowance to set up a productive remote workspace • Sprout Family: personalized support for family-building and fertility journeys • Inkblot: confidential, digital mental health support from licensed professionals • Company-wide holiday closure in December • Regular virtual company-wide events, lunches, and team socials to stay connected • Thriving at Practice Better • At Practice Better, you are not just an employee. You are part of a mission-driven community dedicated to helping others thrive. You will be trusted with autonomy, encouraged to take ownership, and supported by a team that values curiosity, compassion, and meaningful results. • We believe great culture and great performance go hand in hand. Delivering on our commitments is how we earn the trust of our practitioners and continue to expand our impact. Here, you will find the freedom to experiment, a focus on follow-through, and the opportunity to grow, along with the satisfaction of knowing your work directly improves lives every day. • Our Commitment to Diversity, Equity & Belonging • We know innovation happens when diverse perspectives come together. Practice Better is committed to fostering an inclusive environment where every team member feels valued, supported, and empowered to contribute their best. • If you do not meet every requirement listed above, we still encourage you to apply. Research shows that underrepresented groups often hesitate unless they feel 100% qualified. We are far more interested in your potential, curiosity, and alignment with our values. • We are committed to building a workplace where everyone can do the best work of their careers. We welcome applicants of all backgrounds, experiences, and abilities. Accommodations are available throughout the interview process upon request. • Ready to Apply? • Ready to Apply? • If this sounds like your next step, we would love to hear from you. Join us in shaping the future of health and wellness for practitioners, their clients, and communities worldwide. • Vacancy Status: This posting is for an existing vacancy • Vacancy Status • Official Recruitment Notice & AI at Practice Better • All applications are reviewed directly by Practice Better’s internal Talent Acquisition team - no bots, no outsourcing. Legitimate communication from our hiring team will only come from email addresses ending in @practicebetter.io or @greenhouse.com. • @practicebetter.io • @greenhouse.com • Practice Better will never ask for payment, banking details, or personal financial information during the recruitment process. If you receive suspicious communication claiming to represent Practice Better, please contact our team at [email protected] to verify its legitimacy.AI in Recruitment at Practice BetterWe use AI thoughtfully to take some of the repetitive work off our team’s plate: early drafts of job descriptions, first-round interview questions, and help reviewing larger applicant pools. It’s there to make the process smoother and more efficient for everyone. • never • [email protected] • AI in Recruitment at Practice Better • What AI doesn’t do is make decisions. Every hiring decision is made by real people, using structured and consistent practices designed to reduce bias and ensure fairness. • What AI doesn’t do is make decisions. • We’re committed to using AI responsibly and reviewing our approach regularly so it stays aligned with best practices, legal guidance, and the kind of candidate experience we want to deliver. • Candidate Privacy PolicyAI Policy
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