Boulevard - Senior Manager, Marketing Operations
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Requirements
• Experience implementing AI-powered workflows, automation, or operational improvements • Experience with Self-Serve Acquisition programs and hybrid sales-led motions • Familiarity with tools such as Customer.io, Chameleon, HockeyStack, Snowflake, or Sigma
Responsibilities
• Marketing Operations & Strategy • Own and evolve Boulevard's marketing operations strategy, systems, and processes • Connect marketing investment to pipeline, revenue, retention, and customer lifecycle outcomes • Partner with Marketing, Sales, RevOps, and Data teams to improve GTM performance and operational efficiency • AI & Automation • AI & Automation • Identify, implement, and scale AI-powered workflows and automation opportunities • Build and optimize processes that improve campaign execution, reporting, lead management, and customer engagement • Drive adoption of AI-enabled tools and best practices across the marketing organization, including identifying and shipping at least two AI-enabled workflow improvements with measurable impact on funnel efficiency or team productivity in your first 6 months • Marketing Systems & Lifecycle • Own and optimize Boulevard's marketing automation stack, including Marketo, Customer.io, and related GTM systems • Design scalable segmentation, lead scoring, lifecycle, and customer journey frameworks • Ensure data integrity, operational scalability, and system reliability • Analytics & Insights • Develop reporting frameworks and dashboards that provide visibility into funnel performance, marketing efficiency, and revenue impact • Partner with RevOps and Data teams to deliver actionable insights and forecasting • Team Leadership • Team Leadership • Build and lead a high-performing Marketing Operations team • Establish best practices for execution, experimentation, documentation, and continuous improvement • 8+ years of experience in Marketing Operations, Growth Operations, or Lifecycle Marketing within B2B SaaS • 5+ years of people leadership experience • Deep expertise with Marketo and Salesforce • Strong understanding of lifecycle marketing, lead scoring, attribution, and funnel management • Experience partnering closely with Sales, RevOps, and Data teams • Proven ability to connect marketing initiatives to pipeline and revenue outcomes
Benefits
• Marketing at Boulevard plays a critical role across the customer journey. This leader will help build the systems, automation, and operational foundation that enable our teams to scale efficiently, make smarter decisions, and deliver exceptional customer experiences. • How Will Take Care of You • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $155,700 - $194,600 per year. For all other U.S. locations, the anticipated base salary range is $138,300 - $190,200 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling. • In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. • ✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. • 🏝 Take a break whenever you need with our flexible vacation day policy. • 🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. • 💚 Family planning resources and specialized support programs. • 🔮 Equity: get ahead on the ground floor and grow with Boulevard. • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve. • 📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
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